37
Meetings booked
The goal at the start was one meeting a month.
ChallengeA business that only grew through people they knew
ABILITIES had five consultants out on projects and room for fifteen. Every new assignment came from the partners' own network, and they had never tested a way to win work from people they did not already know.
Their market works a lot like interim recruitment. Buyers say it is expensive, that they have no need right now, or that they already have a supplier.
The goal: one meeting a month with a new decision maker.
SolutionA warm, personal message and a cup of coffee
We built audiences of developers, consultancies, manufacturers and building owners in Denmark, and ran connection and message sequences from both partners' profiles, all in Danish.
Every message offered something low pressure: a coffee and a talk about the projects ahead. We rewrote the partners' headlines and linked their profiles to the company page, and acceptance tripled from 21% to 64%.
From month six we ran a message test every month and narrowed the audience to the companies most likely to hire in project managers.
ImpactMeetings well beyond the target
From the lead partner's profile alone, 934 decision makers connected and 354 replied in the first seven months, and 37 meetings were booked, against a starting goal of one a month.
Beyond the meetings, 161 prospects showed interest and 75 pointed us to the right colleague.
The friendly, low-pressure coffee invitation worked best throughout. Every reply was sorted automatically into a shared lead tracker, so the partners could follow up fast.