1,184
New connections
Sales and commercial leaders, from the founder's profile.
ChallengeGreat programmes, too few new doors
Most of Acuity World's business came from large projects, existing customers and word of mouth. Their free inspiration evenings drew a good crowd for years, but did not turn into new projects as often as they hoped.
Sales cycles run from a few weeks to three years, and buyers push back on price, timing and budget.
The goal: fewer, better leads for larger projects, and real awareness among 60 target companies.
SolutionAds for reach, the founder's voice for conversations
We started with LinkedIn Ads in English, so Acuity World would look like the international player it is. Brand awareness ran to the 60 target companies, alongside campaigns for NLP training, webinars and a round table. After the first tests we focused the ads on the Personal Selling Program.
From month 7 we added outreach from the founder's profile, in Danish. Each sequence liked a recent post, connected, then sent short personal messages inviting people to the kick-off event, free webinars or a coffee.
The winning angle was exclusivity. For the kick-off event, the "only 50 people are invited" message got a 44% higher response rate than the alternative.
ImpactFull rooms and new conversations
In 6 months of outreach, 1,184 leaders connected with the founder and 375 replied. The kick-off event outreach alone started 135 conversations, with a 49% acceptance rate.
Six live webinars and events drew 522 sign-ups, and 12 meetings were booked from outreach and webinar follow-up.
The free Personal Leadership webinar was the biggest draw, with 192 and 159 sign-ups across its two sessions.