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Case study
Allente · TV and streaming for hotels, hospitals and institutions, Nordics

1,438 new decision maker connections from LinkedIn outreach in 4 months.

Allente is a Nordic TV and streaming provider, and its business arm supplies TV solutions to hotels, hospitals and institutions. We ran LinkedIn outreach from six of its sellers in three countries, and kept testing until the messages landed.

  • 4 months
  • 6 LinkedIn profiles
  • 3 Nordic countries
Services provided
  • LinkedIn outreach
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Profile recommendations
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • Hotels and hotel chains
  • Hospitals and care homes
  • Ships and maritime operators
  • Public safety institutions

Around 2,400 existing customers and competitors were excluded before launch.

2Industry

  • Hospitality
  • Hospitals and health care
  • Services for the elderly
  • Maritime transportation

3Company size

  • Mainly 200+ employees

4Job titles

  • CEO
  • General manager
  • Director of operations
  • Commercial manager
  • Facilities manager
  • Head of IT

5Countries

  • DKDenmark
  • SESweden
  • NONorway

Messages in Danish, Swedish and Norwegian.

The numbers

Six sellers, three countries, one shared playbook.

Results from the LinkedIn campaign data and lead tracking for all six profiles over 4 months.

1,438

New connections

Decision makers at hotels, hospitals and institutions.

287

Replies

1 in 5 new connections wrote back.

22

Positive conversations

Referrals, interested prospects and meetings with new prospects.

12

Referrals

Contacts who pointed a seller to the colleague who decides.

Month 1 vs month 4
44%acceptance rate, up from 28%

After the first test we rebuilt the audience around larger companies and more senior roles, and gave every seller headline and photo recommendations. By month 4, acceptance was higher on all six profiles than at the start.

Month 1 · 890 requests, 245 accepted28%
Month 4 · 407 requests, 177 accepted44%

Acceptance rate is new connections divided by connection requests, all six profiles. Month 4 runs to the final report.

ChallengeLong sales cycles and a crowded market

Allente wanted more leads from its business customers. New deals came from partners, direct sales, cold calls and emails, and sales cycles run from three to nine months, longer for big groups.

Buyers often already have a TV supplier, so getting a first conversation is the hard part.

The goal: a steady flow of relevant connections and positive conversations across three countries.

SolutionSix sellers, local language, constant testing

We ran connection and message sequences from six Allente profiles in Denmark, Sweden and Norway, each in its own language. Audiences started with hospitality and hospitals, the segments Allente knew best.

After the first message test we refined the audience: experienced managers and above, mainly at companies with 200+ employees, no junior roles. We wrote three new opening messages and added a follow-up that simply asked whether we had reached the right person.

We also gave each seller headline and photo recommendations. By month 4, acceptance was higher on all six profiles than at the start, on one from 22% to 48%.

ImpactMore replies, and a clear map of who buys

Over 4 months, 1,438 decision makers connected and 287 replied.

The outreach produced 22 positive conversations, including 12 referrals and 8 interested prospects.

The tests also showed where to focus. Denmark had the highest interest rate at 9.1%, companies with 201 to 1,000 employees responded best, and commercial and operations leaders showed the most interest.

How we helped

What we did, and when

Two message tests in four months, with a report and action plan after each one.

  1. Month 1

    Strategy and targeting

    Strategy workshop, audiences in three countries and an exclusion list of around 2,400 existing customers and competitors.

  2. Month 1

    Launch

    The first message test went live on all six profiles, each in its own language, with three opening messages.

  3. Months 2 to 3

    Testing and optimisation

    Short, personal, question-led messages beat formal ones. The second test moved to larger companies and more senior roles, with three new messages and a referral follow-up. Replies doubled from month 2 to month 3.

  4. Month 4

    Results

    Acceptance reached 41% to 48% on every profile. In total: 1,438 new connections, 287 replies and 22 positive conversations.

Month by month

Acceptance climbed every month.

All six profiles combined. Month 4 runs to the final report.

Connection requests and new connections

All six profiles.

RequestsNew connections
  1. 890245
    Month 128%
  2. 1,305413
    Month 232%
  3. 1,778603
    Month 334%
  4. 407177
    Month 444%

How we count. Requests, new connections and replies are monthly figures from the LinkedIn campaign data for all six profiles, added together. Month 4 runs to the final report. Acceptance rate is new connections divided by requests. Reply rate is replies divided by new connections. Positive conversations are the total in the final report to Allente: referrals, interested prospects and meetings with new prospects, as recorded by Allente's sellers.

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