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Askalon · Industrial valves, service and diagnostics, Denmark

25,246 impressions with Danish engineers and buyers from LinkedIn Ads in the first campaign round.

Askalon supplies industrial valves, valve service and diagnostics. We launched its first LinkedIn Ads in Danish and English to engineers, maintenance and purchasing teams in Denmark, and reached people at 25 large industrial, energy and shipping companies.

  • First campaign round
  • LinkedIn Ads
  • Denmark
Services provided
  • LinkedIn Ads
  • Strategy and targeting
  • Ad copy and graphics
  • Language testing
  • Monthly reporting

Who we targeted

1Audience

  • Engineers who specify valves
  • Maintenance teams
  • Procurement
  • Project and production managers

One broad audience of technical and purchasing roles, built from job titles and technical education.

2Industry

  • Machine builders
  • Heating and cooling
  • Power plants
  • Oil and gas
  • Green energy

The industries where Askalon already sells most.

3Company size

  • 11 to 10,000+ employees

4Job titles

  • Procurement
  • Project manager
  • Production manager
  • Maintenance manager
  • Process engineer
  • Application engineer
  • Marine engineer

5Countries

  • DKDenmark

Every ad ran in both Danish and English.

The numbers

A first round that showed what works.

Results from the LinkedIn campaign data for the first campaign round.

53

Website visits

Engineers and buyers who clicked through to Askalon.

25,246

Impressions

Times the ads were shown to the target audience.

74%

Visits from Danish ads

39 of the 53 visits came from the Danish versions.

25

Large companies reached

Major industrial, energy and shipping companies saw the ads.

Language test
39website visits from the Danish ads

Every ad ran in Danish and in English. The Danish versions brought in almost three times as many visits, and won for all three ads.

English ads · 7,329 impressions14
Danish ads · 17,917 impressions39

Website visits per language, all three ads combined.

ChallengeBe known before the project starts

Askalon sells valves into factories, power plants and energy projects. Most deals start when a sales person hears about a new project and reaches out.

Askalon wanted to reach engineers, maintenance teams and buyers in Denmark directly, and to learn which message and which language they respond to.

The goal: put Askalon in front of the people who choose valves.

SolutionThree messages, two languages

We built one audience from job titles and technical education: engineers, maintenance managers, procurement and project managers in Denmark.

We wrote three ads around the problems Askalon solves, such as reducing valve downtime, and ran each one in Danish and in English. That gave six ads and a clean test of message and language.

ImpactClear answers from the first round

The ads were shown 25,246 times and brought 53 website visits. People at 25 large industrial, energy and shipping companies saw them.

Danish beat English, 39 visits to 14.

The best ad, ad 3, brought 26 visits. The next rounds keep the two strongest ads and test job title specific messages. The work is ongoing.

How we helped

What we did, and when

From workshop to a tested first campaign.

  1. Before launch

    Strategy and targeting

    Strategy workshop on products, pains and gains, best customers and a test plan. Audience built from job titles and technical education.

  2. Round 1

    Launch

    Three single image ads went live, each in Danish and English, to one broad audience in Denmark.

  3. Round 1

    Testing and optimisation

    Danish ads brought 39 visits against 14 for English. Ad 3 brought the most visits, 26 in total.

  4. Round 1

    Results

    25,246 impressions, 53 website visits and 25 large companies reached. Next: keep the best ads and test messages by job title.

Ad by ad

Danish won for every ad.

Website visits for each of the three ads, Danish and English versions.

Website visits by ad and language

From the LinkedIn campaign data, first campaign round.

DanishEnglish
  1. 131
    Ad 1
  2. 94
    Ad 2
  3. 179
    Ad 3

How we count. Impressions and website visits come from the LinkedIn campaign data for the first campaign round, across all six ads. Language totals add up the Danish and the English versions of the three ads. Companies reached comes from LinkedIn's list of companies whose employees saw the ads.

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