/* Elite Advertising case study framework
   Section order (fixed): hero > tags > metrics > story > how > impact > cta > footer */

:root{
  --prussian:#132C42; --gamboge:#F1A016; --powder:#FFFCF8; --beige:#F1ECE6;
  --beige-mid:#E4DBD3; --beige-dark:#D0C2B5; --royal:#002260; --red:#FF5055; --green:#07B677;
  --muted:#4A5E70; --ink-soft:#2C4257;
  --head:"Poppins",system-ui,-apple-system,"Segoe UI",sans-serif;
  --body:"Roboto",system-ui,-apple-system,"Segoe UI",sans-serif;
  --serif:"Bodoni Moda",Georgia,serif;
  --wrap:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--powder);color:var(--prussian);font-family:var(--body);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--head);margin:0;line-height:1.15;letter-spacing:-.01em}
p{margin:0 0 1em}
section{position:relative}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 28px}
.label{font-family:var(--head);font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;display:inline-flex;align-items:center;gap:10px;margin-bottom:14px}
.label::before{content:"";width:26px;height:3px;border-radius:3px;background:var(--gamboge)}
.hl{color:var(--gamboge)}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* placeholders (template only) */
.ph{background:rgba(241,160,22,.16);outline:1.5px dashed var(--gamboge);outline-offset:1px;border-radius:6px;padding:0 6px;font-style:normal;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.cta .ph{background:rgba(255,252,248,.85);outline-color:var(--prussian)}
.ph-note{display:block;font-size:13px;font-style:italic;color:var(--muted);margin-top:6px}
.template-strip{background:var(--prussian);color:var(--powder);font-family:var(--head);font-size:13px;text-align:center;padding:9px 16px}
.template-strip b{color:var(--gamboge);letter-spacing:.08em;text-transform:uppercase;margin-right:8px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--head);font-weight:600;font-size:15px;text-decoration:none;border-radius:999px;padding:13px 26px;transition:transform .15s ease,box-shadow .15s ease;line-height:1}
.btn:hover{transform:translateY(-2px)}
.btn:focus-visible{outline:3px solid var(--gamboge);outline-offset:3px}
.btn svg{width:18px;height:18px}
.btn-red{background:var(--red);color:var(--prussian)}
.btn-red:hover{box-shadow:0 10px 24px rgba(255,80,85,.35)}
.btn-dark{background:var(--prussian);color:var(--powder)}
.btn-dark:hover{box-shadow:0 12px 28px rgba(19,44,66,.35)}

/* header */
.site-head{background:var(--powder);border-bottom:1px solid var(--beige-mid)}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:72px}
.crumb{font-family:var(--head);font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;display:flex;align-items:center;gap:10px}
.crumb i{width:8px;height:8px;border-radius:50%;background:var(--gamboge);display:inline-block}
.crumb .client{color:var(--muted)}
.head-right{display:flex;align-items:center;gap:22px}
.site-head .btn{padding:11px 20px;font-size:14px}
.brand{display:inline-flex;align-items:center;gap:12px;text-decoration:none;color:var(--prussian)}
.lettermark{font-family:var(--serif);font-weight:500;font-size:26px;display:inline-flex;align-items:center;gap:7px;line-height:1}
.lettermark i{width:1.5px;height:26px;background:currentColor;display:inline-block}
.wordmark{font-family:var(--head);font-weight:600;font-size:15px;letter-spacing:.02em}

/* 1. hero */
.hero{background:var(--prussian);color:var(--powder);overflow:hidden;padding:84px 0 150px}
.hero::before{content:"";position:absolute;right:-180px;top:-220px;width:620px;height:620px;border-radius:50%;border:70px solid rgba(241,160,22,.10)}
.hero::after{content:"";position:absolute;left:-140px;bottom:-260px;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(0,34,96,.9),rgba(0,34,96,0) 70%)}
.hero .wrap{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1fr) 500px;gap:56px;align-items:center}
.hero .wrap>*{min-width:0}
.hero .label{color:var(--gamboge)}
.client-name{font-family:var(--head);font-weight:500;font-size:19px;color:var(--beige-dark);margin-bottom:16px}
.hero h1{font-size:clamp(34px,4.1vw,52px);font-weight:700;line-height:1.1;margin-bottom:24px}
.hero .sub{font-size:19px;line-height:1.6;color:var(--beige-mid);max-width:620px;margin-bottom:26px}
.hero-meta{display:flex;flex-wrap:wrap;gap:8px 22px;font-size:14px;color:var(--beige-dark);margin:0 0 28px;padding:0;list-style:none}
.hero-meta li{display:inline-flex;align-items:center;gap:8px}
.hero-meta li::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--gamboge)}
.svc-label{font-family:var(--head);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--beige-dark);margin-bottom:12px}
.svc{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}
.svc li{font-size:14px;padding:7px 14px;border-radius:999px;border:1px solid rgba(255,252,248,.25);line-height:1.3}
.svc li.main{background:var(--gamboge);border-color:var(--gamboge);color:var(--prussian);font-weight:700}
.hero-curve{position:absolute;left:0;right:0;bottom:-1px;height:70px;z-index:1;color:var(--powder)}
.hero-curve svg{display:block;width:100%;height:100%}

/* hero highlight panel (variants: funnel, engagement, kpi) */
.panel{background:rgba(255,252,248,.07);border:1px solid rgba(255,252,248,.18);border-radius:26px;padding:28px 28px 24px}
.panel .k{font-family:var(--head);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--beige-dark);margin-bottom:4px}
.panel .v{font-family:var(--head);font-size:20px;font-weight:600;line-height:1.3;margin-bottom:18px}
.panel .foot-note{font-size:12.5px;line-height:1.45;color:var(--beige-dark);margin:16px 0 0;padding-top:12px;border-top:1px solid rgba(255,252,248,.16)}

.funnel .step{display:grid;grid-template-columns:170px minmax(0,1fr);column-gap:16px;align-items:center;min-height:56px}
.funnel .n{font-family:var(--head);font-weight:700;font-size:32px;line-height:1;color:var(--green);letter-spacing:-.02em;white-space:nowrap}
.funnel .l{font-size:14px;line-height:1.3;margin-top:4px;font-weight:500}
.funnel .l small{display:block;font-size:12.5px;color:var(--beige-dark);font-weight:400;margin-top:2px}
.funnel .track{height:40px;display:flex;justify-content:center}
.funnel .fb{height:100%;width:max(calc(var(--p,100) * 1%),12px);border-radius:10px;background:var(--gamboge);transition:transform 1s cubic-bezier(.2,.7,.2,1)}
.funnel .fb.first{background:var(--beige-dark)}
.funnel .fb.last{background:var(--green)}
.funnel .conv{padding:4px 0 4px 186px}
.funnel .conv span{display:inline-block;font-family:var(--head);font-size:12px;font-weight:600;line-height:1;color:var(--prussian);background:var(--powder);border-radius:999px;padding:6px 11px}

.eng .big{font-family:var(--head);font-weight:700;font-size:64px;line-height:1;color:var(--green)}
.eng .big small{font-size:20px;font-weight:500;color:var(--powder);margin-left:8px}
.dots{display:grid;grid-template-columns:repeat(11,1fr);gap:8px;margin:20px 0 12px;list-style:none;padding:0}
.dots li{aspect-ratio:1;border-radius:50%;background:var(--gamboge)}
.dots li:first-child,.dots li:last-child{background:var(--green)}
.dots-cap{display:flex;justify-content:space-between;font-size:13px;color:var(--beige-dark)}
.eng .mini{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:20px}

.kpi .big{font-family:var(--head);font-weight:700;font-size:56px;line-height:1;color:var(--green);margin-bottom:6px}
.kpi .big-l{font-size:15px;color:var(--beige-mid);margin-bottom:18px}
.mini{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.mini div{background:rgba(255,252,248,.06);border:1px solid rgba(255,252,248,.14);border-radius:16px;padding:14px 16px}
.mini b{display:block;font-family:var(--head);font-size:22px;color:var(--powder);line-height:1.1}
.mini span{display:block;font-size:12.5px;color:var(--beige-dark);margin-top:6px;line-height:1.35}

/* 2. who we targeted */
.tags{margin-top:-96px;position:relative;z-index:3;padding-bottom:30px}
.tag-panel{background:#fff;border:1px solid var(--beige-mid);border-radius:24px;box-shadow:0 24px 60px rgba(19,44,66,.14);padding:34px 36px 30px}
.tag-panel h2{font-size:22px;margin-bottom:22px;display:flex;align-items:center;gap:12px}
.tag-panel h2::after{content:"";height:1px;flex:1;background:var(--beige-mid)}
.tag-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:26px 30px}
.tg{grid-column:span 2}
.tg.wide{grid-column:span 3}
.tg h3{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;margin-bottom:12px;display:flex;align-items:center;gap:8px}
.tg h3 span{width:22px;height:22px;border-radius:50%;background:var(--prussian);color:var(--gamboge);font-size:11px;display:inline-flex;align-items:center;justify-content:center;letter-spacing:0}
.chips{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0 0 10px;padding:0}
.chip{font-size:14px;line-height:1.3;padding:7px 14px;border-radius:999px;background:var(--beige);font-weight:500}
.chip.out{background:transparent;border:1.5px solid var(--prussian)}
.chip.geo{background:var(--prussian);color:var(--powder)}
.chip.geo b{color:var(--gamboge);margin-right:8px;font-family:var(--head);font-size:12px;letter-spacing:.08em}
.tg .note{font-size:13.5px;color:var(--muted);margin:0 0 6px}
.tg .sub-k{font-size:12px;font-weight:700;color:var(--muted);margin:4px 0 8px;letter-spacing:.02em}

/* 3. the numbers */
.metrics{background:var(--prussian);color:var(--powder);padding:96px 0 104px;margin-top:-1px}
.metrics .label{color:var(--gamboge)}
.metrics h2{font-size:clamp(28px,3.4vw,40px);max-width:760px;margin-bottom:12px}
.metrics .lead{color:var(--beige-mid);max-width:640px;margin-bottom:46px}
.cards{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.card{background:rgba(255,252,248,.06);border:1px solid rgba(255,252,248,.14);border-radius:22px;padding:30px 26px 26px;position:relative;overflow:hidden}
.card::before{content:"";position:absolute;left:0;top:0;width:100%;height:4px;background:var(--gamboge)}
.card .ic{width:40px;height:40px;border-radius:12px;background:rgba(241,160,22,.14);display:flex;align-items:center;justify-content:center;margin-bottom:22px}
.card .ic svg{width:22px;height:22px;stroke:var(--gamboge);fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.card .num{font-family:var(--head);font-weight:700;color:var(--green);font-size:clamp(38px,4vw,52px);line-height:1;letter-spacing:-.02em;white-space:nowrap}
.card h3{font-size:17px;font-weight:600;margin:14px 0 6px}
.card p{font-size:14.5px;line-height:1.55;color:var(--beige-dark);margin:0}
.feature{margin-top:20px;border-radius:26px;background:var(--powder);color:var(--prussian);border:1px solid var(--beige-mid);padding:40px;display:grid;grid-template-columns:.85fr 1.15fr;gap:44px;align-items:center;position:relative;overflow:hidden}
.feature::before{content:"";position:absolute;left:0;top:0;width:100%;height:4px;background:var(--gamboge)}
.feature .tagline{display:inline-block;font-family:var(--head);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;background:var(--gamboge);color:var(--prussian);border-radius:999px;padding:6px 14px;margin-bottom:18px}
.feature .big{font-family:var(--head);font-weight:700;font-size:clamp(56px,7vw,88px);line-height:.95;color:var(--green);letter-spacing:-.03em}
.feature .big small{display:block;margin-top:12px;font-size:clamp(18px,2vw,24px);color:var(--prussian);font-weight:600;letter-spacing:0;line-height:1.2}
.feature .cap{color:var(--muted);margin:14px 0 0;font-size:15px}
.ba{display:grid;gap:18px}
.ba .t{display:flex;justify-content:space-between;align-items:baseline;gap:12px;font-size:14px;color:var(--muted);margin-bottom:8px}
.ba .t b{font-family:var(--head);font-size:22px;color:var(--prussian);font-weight:600}
.ba .track{height:26px;border-radius:999px;background:var(--beige);overflow:hidden}
.ba .fill{height:100%;width:calc(var(--p,100) * 1%);border-radius:999px;background:var(--beige-dark);transition:width 1.2s cubic-bezier(.2,.7,.2,1)}
.ba .fill.win{background:var(--green)}
.ba .note{font-size:13px;color:var(--muted);margin:2px 0 0}

/* 4. story */
.story{padding:100px 0 40px}
.story .wrap{display:grid;grid-template-columns:320px 1fr;gap:64px;align-items:start}
.snap{position:sticky;top:24px;background:var(--beige);border-radius:22px;padding:30px 28px;border:1px solid var(--beige-mid)}
.snap .rule{height:3px;width:34px;background:var(--gamboge);border-radius:3px;margin-bottom:6px}
.snap h2{font-size:20px;margin-bottom:6px}
.snap dl{margin:0}
.snap dt{font-family:var(--head);font-size:11.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:16px}
.snap dd{margin:3px 0 0;font-size:15.5px;line-height:1.5;font-weight:500}
.snap dd.soft{font-weight:400}
.prose .blk{margin-bottom:60px}
.prose .blk:last-child{margin-bottom:0}
.prose h2{font-size:clamp(28px,3vw,36px);margin-bottom:18px}
.prose h2 .n{display:block;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:10px;font-weight:600}
.prose h2 .n::before{content:"";display:inline-block;width:26px;height:3px;background:var(--gamboge);border-radius:3px;vertical-align:middle;margin-right:10px}
.prose p{font-size:18px;max-width:680px}
.prose .punch{font-family:var(--head);font-weight:600;font-size:clamp(21px,2.2vw,26px);line-height:1.35;border-left:4px solid var(--gamboge);padding:4px 0 4px 22px;margin:28px 0;max-width:640px}
.prose mark{background:linear-gradient(transparent 58%,rgba(7,182,119,.28) 58%);color:inherit;padding:0 2px;font-weight:700}

/* 5. what we did, and when */
.how{background:var(--beige);padding:100px 0 110px;margin-top:40px}
.how h2{font-size:clamp(28px,3.4vw,40px);margin-bottom:12px;max-width:700px}
.how .lead{max-width:640px;margin-bottom:56px;font-size:18px}
.tl{list-style:none;margin:0;padding:0;position:relative}
.tl::before{content:"";position:absolute;left:187px;top:8px;bottom:8px;width:2px;background:var(--beige-dark)}
.tl li{display:grid;grid-template-columns:160px 54px 1fr;align-items:start;margin-bottom:34px;position:relative}
.tl li:last-child{margin-bottom:0}
.tl .when{font-family:var(--head);font-weight:600;font-size:15px;text-align:right;padding-top:2px;line-height:1.35}
.tl .dot{width:18px;height:18px;border-radius:50%;background:var(--gamboge);border:4px solid var(--beige);box-shadow:0 0 0 2px var(--gamboge);margin:5px 0 0 18px;position:relative;z-index:1}
.tl li:last-child .dot{background:var(--green);box-shadow:0 0 0 2px var(--green)}
.tl .box{background:var(--powder);border:1px solid var(--beige-mid);border-radius:18px;padding:20px 24px;max-width:700px}
.tl h3{font-size:19px;margin-bottom:6px}
.tl p{margin:0;font-size:16px;color:var(--ink-soft)}

/* 6. charts */
.impact{padding:104px 0 96px}
.impact h2{font-size:clamp(28px,3.4vw,40px);margin-bottom:16px;max-width:760px}
.impact .intro{font-size:18px;max-width:700px;margin-bottom:46px}
.charts{display:grid;grid-template-columns:1fr;gap:28px}
.charts.two{grid-template-columns:1fr 1fr}
.chart-card{background:#fff;border:1px solid var(--beige-mid);border-radius:24px;padding:32px 34px 26px;min-width:0}
.chart-card h3{font-size:21px;margin-bottom:4px}
.chart-card .sub{font-size:15px;color:var(--muted);margin-bottom:22px;max-width:640px}
.legend{display:flex;flex-wrap:wrap;gap:18px;font-size:13.5px;color:var(--muted);margin-bottom:30px}
.legend span{display:inline-flex;align-items:center;gap:8px}
.legend i{width:14px;height:14px;border-radius:4px;display:inline-block;background:var(--prussian)}
.legend i.alt{background:var(--gamboge)}
.legend i.dash{height:0;width:22px;border-top:2px dashed var(--green);border-radius:0;background:none}
.chart{--plot:220px;--lab:36px;position:relative}
.chart.rates{--lab:66px}
.chart .grid{position:absolute;left:0;right:0;top:0;height:var(--plot);background:repeating-linear-gradient(to bottom,var(--beige-mid) 0 1px,transparent 1px calc(var(--plot) / 4));border-bottom:1px solid var(--beige-dark);pointer-events:none}
.chart ol{list-style:none;margin:0;padding:0;position:relative;display:grid;grid-auto-flow:column;grid-auto-columns:minmax(0,1fr);gap:10px}
.chart li{min-width:0}
.chart .plot{height:var(--plot);display:flex;align-items:flex-end;justify-content:center;gap:8px}
.chart .bar{position:relative;width:min(40px,34%);height:calc(var(--p,0) * 1%);background:var(--prussian);border-radius:8px 8px 0 0;transform-origin:bottom;transition:transform .9s cubic-bezier(.2,.7,.2,1)}
.chart .bar:only-child{width:min(46px,62%)}
.chart li{cursor:default}
.chart .bar{transition:transform .9s cubic-bezier(.2,.7,.2,1),opacity .2s ease,filter .2s ease}
.chart ol:hover li:not(:hover) .bar{opacity:.35}
.chart li:hover .bar{filter:brightness(1.12)}
.chart .lab b{transition:color .2s ease}
.chart li:hover .lab b{color:var(--gamboge)}
.chart li{position:relative}
.chart .tip{position:absolute;left:50%;top:calc(var(--plot) * (100 - var(--tt,100)) / 100 - 22px);z-index:5;min-width:150px;padding:12px 14px;border-radius:14px;background:var(--prussian);color:var(--powder);font-size:12.5px;line-height:1.35;box-shadow:0 14px 34px rgba(19,44,66,.28);opacity:0;visibility:hidden;transform:translate(-50%,calc(-100% + 4px));transition:opacity .18s ease,transform .18s ease,visibility .18s;pointer-events:none}
.chart .tip::after{content:"";position:absolute;left:50%;bottom:-6px;width:12px;height:12px;background:var(--prussian);transform:translateX(-50%) rotate(45deg);border-radius:2px}
.chart li:hover .tip{opacity:1;visibility:visible;transform:translate(-50%,calc(-100% - 6px))}
.chart .tip b{display:block;font-family:var(--head);font-size:13px;color:var(--gamboge);margin-bottom:6px}
.chart .tip span{display:flex;align-items:center;gap:8px;white-space:nowrap}
.chart .tip span+span{margin-top:4px}
.chart .tip i{width:10px;height:10px;border-radius:3px;background:var(--powder);flex:none}
.chart .tip i.alt{background:var(--gamboge)}
.chart .tip strong{margin-left:auto;padding-left:14px;font-family:var(--head);font-weight:600}
.chart .tip .r{padding-top:6px;margin-top:6px;border-top:1px solid rgba(255,252,248,.16)}
.chart .tip .note{white-space:normal;max-width:220px;color:var(--beige-mid)}
.chart li:first-child .tip{left:0;transform:translate(0,calc(-100% + 4px))}
.chart li:first-child:hover .tip{transform:translate(0,calc(-100% - 6px))}
.chart li:first-child .tip::after{left:24px}
.chart li:last-child .tip{left:auto;right:0;transform:translate(0,calc(-100% + 4px))}
.chart li:last-child:hover .tip{transform:translate(0,calc(-100% - 6px))}
.chart li:last-child .tip::after{left:auto;right:18px;transform:rotate(45deg)}
.chart .bar.alt{background:var(--gamboge)}
.chart .bar em{position:absolute;bottom:calc(100% + 6px);left:50%;transform:translateX(-50%);font-style:normal;font-family:var(--head);font-weight:600;font-size:12.5px;line-height:1;white-space:nowrap}
.chart .lab{display:block;height:var(--lab);text-align:center;padding-top:10px;font-size:12.5px;color:var(--muted);line-height:1.3}
.chart .lab b{display:block;font-family:var(--head);font-size:13.5px;color:var(--prussian)}
.chart .rate{display:inline-block;margin-top:6px;font-family:var(--head);font-size:12px;font-weight:600;color:var(--prussian);background:var(--beige);border:1px solid var(--beige-mid);border-radius:999px;padding:3px 10px;white-space:nowrap}
.chart .line{position:absolute;left:0;right:0;bottom:calc(var(--lab) + var(--plot) * var(--lp,0) / 100);border-top:2px dashed var(--green);z-index:2;pointer-events:none}
.src{font-size:13px;color:var(--muted);margin:22px 0 0;padding-top:16px;border-top:1px solid var(--beige-mid)}
.fine{background:var(--beige);border-radius:18px;padding:20px 24px;margin-top:28px;font-size:15px;color:var(--ink-soft)}
.fine b{font-family:var(--head)}

/* 7. call to action + footer */
.cta{background:var(--red);color:var(--prussian);padding:96px 0;overflow:hidden}
.cta::before{content:"";position:absolute;right:-120px;top:-160px;width:480px;height:480px;border-radius:50%;border:56px solid rgba(255,252,248,.18)}
.cta .wrap{position:relative;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}
.cta h2{font-size:clamp(30px,4vw,48px);margin-bottom:16px}
.cta p{font-size:19px;max-width:560px;margin:0;font-weight:500}
.cta .btn{font-size:17px;padding:19px 34px}
.foot{background:var(--prussian);color:var(--beige-dark);padding:34px 0;font-size:14px}
.foot .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap}
.foot .brand{color:var(--powder)}

/* motion */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.js .reveal.in{opacity:1;transform:none}
.js .chart-card:not(.in) .bar{transform:scaleY(0)}
.js .panel:not(.in) .fb{transform:scaleX(0)}
.js .feature:not(.in) .ba .fill{width:0}

/* responsive */
@media (max-width:1060px){
  .hero .wrap{grid-template-columns:1fr;gap:40px}
  .panel{max-width:560px}
  .cards{grid-template-columns:repeat(2,1fr)}
  .tag-grid{grid-template-columns:repeat(2,1fr)}
  .tg{grid-column:span 1}
  .tg.wide{grid-column:span 2}
  .feature{grid-template-columns:1fr;gap:32px}
  .story .wrap{grid-template-columns:1fr;gap:40px}
  .snap{position:static}
  .charts.two{grid-template-columns:1fr}
  .cta .wrap{grid-template-columns:1fr}
}
@media (max-width:720px){
  body{font-size:16px}
  .wrap{padding:0 20px}
  .site-head .wrap{min-height:64px}
  .crumb .client,.wordmark,.site-head .btn{display:none}
  .hero{padding:52px 0 120px}
  .hero .sub{font-size:17px}
  .panel{padding:22px 18px 18px;border-radius:22px}
  .funnel .step{grid-template-columns:120px minmax(0,1fr);column-gap:12px}
  .funnel .n{font-size:26px}
  .funnel .l{font-size:12.5px}
  .funnel .conv{padding-left:132px}
  .eng .big{font-size:52px}
  .kpi .big{font-size:44px}
  .mini{grid-template-columns:1fr 1fr}
  .tags{margin-top:-80px}
  .tag-panel{padding:26px 22px}
  .tag-grid{grid-template-columns:1fr;gap:26px}
  .tg,.tg.wide{grid-column:span 1}
  .metrics{padding:72px 0 80px}
  .cards{gap:12px}
  .card{padding:22px 18px 20px}
  .card .ic{width:34px;height:34px;margin-bottom:16px}
  .card .num{font-size:clamp(26px,8vw,34px)}
  .card h3{font-size:15.5px}
  .card p{font-size:13.5px}
  .feature{padding:28px 22px}
  .story{padding:68px 0 20px}
  .prose p{font-size:17px}
  .prose .blk{margin-bottom:44px}
  .how{padding:72px 0 80px}
  .tl::before{left:8px}
  .tl li{grid-template-columns:18px 1fr;column-gap:16px;margin-bottom:26px}
  .tl .dot{margin:4px 0 0;grid-row:1 / span 2}
  .tl .when{text-align:left;grid-column:2;font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
  .tl .box{grid-column:2;padding:16px 18px}
  .impact{padding:72px 0 64px}
  .chart-card{padding:24px 18px 20px;border-radius:20px}
  .chart .grid{display:none}
  .chart ol{display:block}
  .chart li{display:grid;grid-template-columns:72px minmax(0,1fr);column-gap:10px;align-items:center;margin-bottom:12px}
  .chart .lab{order:-1;height:auto;padding:0;text-align:left;font-size:12px}
  .chart .lab b{font-size:13px}
  .chart .rate{margin-top:4px;font-size:11px;padding:2px 7px}
  .chart .plot{height:auto;flex-direction:column;align-items:stretch;gap:4px}
  .chart .bar,.chart .bar:only-child{width:calc(var(--p,0) * .72%);min-width:4px;height:22px;border-radius:0 6px 6px 0;transform-origin:left}
  .chart .bar em{left:calc(100% + 6px);bottom:auto;top:50%;transform:translateY(-50%)}
  .js .chart-card:not(.in) .bar{transform:scaleX(0)}
  .chart .line{left:calc(82px + (100% - 82px) * var(--lp,0) * .0072);right:auto;top:-8px;bottom:0;border-top:0;border-left:2px dashed var(--green);width:0}
  .chart.rates li{grid-template-columns:104px minmax(0,1fr)}
  .chart .tip,.chart li:first-child .tip,.chart li:last-child .tip{top:-4px;left:auto;right:0;transform:translate(0,calc(-100% + 4px))}
  .chart li:hover .tip,.chart li:first-child:hover .tip,.chart li:last-child:hover .tip{transform:translate(0,calc(-100% - 2px))}
  .chart .tip::after,.chart li:first-child .tip::after{left:auto;right:18px;transform:rotate(45deg)}
  .cards .card:first-child,.cards .card:last-child{grid-column:span 2}
  .cta{padding:72px 0}
  .cta .btn{width:100%;justify-content:center}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .reveal{opacity:1;transform:none;transition:none}
  .chart .bar,.funnel .fb,.ba .fill{transition:none}
}