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AudioRista · White-label audio and video apps for publishers and course providers, US and Canada

19 conversions from LinkedIn Ads in 8 months.

AudioRista lets publishers and course providers launch their own branded audio and video app without writing code. We ran its LinkedIn Ads to founders and top management in the US and Canada, and turned a cold audience into contact requests and sign-ups.

  • 8 months
  • LinkedIn Ads
  • US and Canada
Services provided
  • LinkedIn Ads
  • Strategy and targeting
  • Ad copy
  • Creative testing
  • Monthly reporting

Who we targeted

1Audience

  • Founders and top management
  • Tech leaders (test campaign)
  • Website visitors and ad engagers (retargeting)

Directors performed poorly in month 1, so we kept founders and C-level only.

2Industry

  • Publishers
  • Course providers and e-learning
  • Media production

3Company size

  • 1 to 200 employees

4Job titles

  • Founder
  • CEO
  • C-level
  • CTO
  • CIO

5Countries

  • USUnited States
  • CACanada

All ads in English.

The numbers

A Danish app platform, seen and contacted in North America.

Results from AudioRista's LinkedIn Ads reports over 8 months.

13

Contact requests

Prospects who filled in AudioRista's contact form after clicking an ad. Another 6 signed up to the web product.

536

Website visits

Visits from the ads to AudioRista's website, from 3,456 clicks on the ads.

0.92%

Click-through rate

In the third report, about 80% above the LinkedIn benchmark quoted in that report.

185,000

Impressions

Times the ads were shown to founders and leaders in the US and Canada.

Testing, then narrowing the audience
0.92%click-through rate, up from 0.40% in month 1

We tested colours, images and copy, cut the audiences down to the industries and roles that engaged, and put more weight behind the best campaigns. People clicked 2.3 times as often as in the first month.

Month 10.40%
Third report0.92%

Click-through rate is clicks divided by impressions, across all campaigns, as reported by LinkedIn.

ChallengeNew customers mostly came from search

AudioRista builds branded apps for publishers, course providers and other content businesses. Most new customers found it through search ads and organic traffic, then filled in a contact form. The team wanted to reach decision-makers on LinkedIn with messages that had an edge, and saw American customers as good customers.

The goal: get AudioRista in front of the right founders and turn them into contact requests.

SolutionBuild awareness first, then ask for the contact

We ran English ads to founders and top management at publishers, media production and course companies with 1 to 200 employees in the US and Canada. The first month was about brand awareness, testing creatives and building retargeting audiences.

Publishing and e-learning did well, media production was average, and smaller companies clicked through to the website more. So we narrowed the audiences, dropped directors, tested copy and image colours, and then moved more budget into lead gen campaigns.

ImpactContact requests and sign-ups from a new market

Over 8 months the ads were shown 185,000 times, got 3,456 clicks and sent 536 visits to AudioRista's website. That brought in 13 contact requests and 6 sign-ups to the web product. Course providers delivered 60% of the clicks, and most of the conversions.

19 conversions from founders and leaders who had seen AudioRista on LinkedIn.

How we helped

What we did, and when

Awareness and testing first, then lead gen once we knew who engaged.

  1. Month 1

    Strategy and targeting

    Strategy meeting, audiences for publishers, media production and course providers in the US and Canada, and ad copy and creatives.

  2. Month 1

    Launch

    Awareness campaigns went live. The best ads reached click-through rates of 0.56% to 0.62%.

  3. Months 2 to 4

    Testing and optimisation

    Copy and image colour tests, a tech leader test campaign, narrower audiences, then lead gen and conversation ads. Courses became the strongest campaign at 1.08%.

  4. Month 8

    Results

    185,000 impressions, 536 website visits, 13 contact requests and 6 sign-ups.

Month by month

More clicks from every report as the audience got sharper.

Clicks on the ads and clicks to the website for each report period, with the click-through rate.

Ad clicks and website clicks

All campaigns, by report period.

Ad clicksWebsite clicks
  1. 13853
    Month 10.40%
  2. 23490
    Month 20.58%
  3. 574170
    Month 4 report0.92%

How we count. Months are counted from the first campaign. Month 1 and month 2 figures come from the month 2 report, which compares the two months. The third bar is the report delivered in month 4. Click-through rate is clicks divided by impressions, as reported by LinkedIn. Totals for impressions, ad clicks, website visits, contact requests and sign-ups come from the final report and cover the whole engagement. The 19 conversions are the 13 contact requests plus the 6 sign-ups.

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