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Case study
Chromaviso · Circadian lighting for hospitals and care, Denmark

113 positive conversations with Danish care leaders from LinkedIn outreach in the first 3 months.

Chromaviso makes clinically proven circadian lighting for hospitals, care homes and psychiatry. We put five profiles in front of the people who run and build those places, and turned LinkedIn into a steady source of conversations and introductions.

  • 3 months so far
  • 5 LinkedIn profiles
  • Denmark
Services provided
  • LinkedIn outreach
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Profile optimisation
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • Municipalities
  • Care homes and care centres
  • Hospitals
  • Psychiatry and rehabilitation units
  • Architects and engineering advisers

Public care buyers were the main audience, with the advisers who shape building projects as a second track.

2Industry

  • Hospitals and health care
  • Nursing homes and elderly care
  • Mental health care
  • Public administration

3Company size

Municipalities
  • 500 to 10,000 employees
Care and health
  • All sizes

4Job titles

Care and health
  • Department heads
  • Centre and care home managers
  • Chief physicians
Buildings and buying
  • Project managers
  • Technical and property managers
  • Procurement and tender leads

5Countries

  • DKDenmark
The numbers

Five profiles, three months, a reply rate that kept climbing.

Results from Chromaviso's LinkedIn campaign data and monthly reports over the first 3 months.

113

Positive conversations

Interested prospects, meeting requests and referrals to the right decision maker.

330

Replies

From care leaders, project managers and technical managers across Denmark.

44%

Reply rate

Of the people we messaged replied. In month 3 it reached 52%.

80

Referrals

Contacts who pointed us to the colleague who owns the decision.

Positive conversations per month
3.8xmore positive conversations in month 3 than in month 1

Every month we kept the best opener, tested a new one and sharpened the lists. The number of positive conversations grew each month.

Month 1 · first round17
Month 3 · third round65

Positive conversations logged in each monthly report, all profiles combined.

ChallengeReach the people who shape care environments

Chromaviso sells to hospitals, municipalities and care homes. Decisions there involve many people, from department heads and care managers to technical managers, project leads and buyers.

The task was to reach those people across Denmark and start real conversations, not just collect connections.

The goal: get Chromaviso in front of the right decision makers before their next building or renovation project.

SolutionEvidence-led messages, tested every month

We ran outreach from five Chromaviso profiles. We built separate lists for municipalities and for hospitals and care, and reviewed each profile's headline and photo before launch.

The messages opened with a simple question about sleep and evening restlessness among residents, backed by Chromaviso's clinical study results. Each month we kept the best opener and tested a new one.

Every reply was logged and qualified in a shared lead tracker, so Chromaviso's team could follow up fast on interest and referrals.

ImpactReply rate almost doubled, conversations nearly quadrupled

The reply rate rose from 28% in month one to 52% in month three. Across the period, 926 people connected and 330 replied.

Positive conversations grew from 17 in the first month to 65 in the third.

In total that is 113 positive conversations, including 80 referrals to the colleague who owns the decision, and the first booked meetings.

How we helped

What we did, and when

From strategy to results in three months, with a report and an action plan every month.

  1. Before launch

    Strategy and targeting

    We mapped the audiences in municipalities, hospitals and care, chose the job titles, and reviewed each sender profile.

  2. Month 1

    Launch

    Outreach started on four profiles, with two opening messages tested head to head. 236 people connected and 17 positive conversations came in.

  3. Month 2

    Testing and optimisation

    A new, shorter opener built around one question was tested, and a fifth profile went live. The reply rate rose to 45% and positive conversations reached 31.

  4. Month 3

    Results

    The reply rate reached 52%, with 65 positive conversations in the month. In total: 113 positive conversations and 80 referrals.

Month by month

The reply rate climbed every month.

New connections held steady at around 350 a month from month two, while the share of people who replied almost doubled.

New connections and replies

All profiles combined.

New connectionsReplies
  1. 23651
    Month 128% replied
  2. 350125
    Month 245% replied
  3. 340154
    Month 352% replied

How we count. Requests, new connections, people messaged and replies are monthly totals from the LinkedIn campaign data for all profiles, months 1 to 3. Reply rate is replies divided by people messaged. Positive conversations and referrals are the totals in Chromaviso's monthly reports; the third report runs into the first week of month 4. A positive conversation is a reply that shows interest, asks for a meeting or points us to the right person.

Want conversations with the people who decide?

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