14
Meetings
Policy and advocacy contacts who agreed to talk with the CEO.
ChallengeA Danish startup entering the U.S. policy world
Clause Out is based in Copenhagen, but its buyers are U.S. advocacy groups, interest groups and the people who work on policy for them. These professionals spend much of their time keeping up with policy developments, and public opinion data is often too slow or too costly for them to use.
The goal: start real conversations with U.S. policy professionals and find the first pilot users.
SolutionTalk about their daily problem, not the platform
We sent personal connection requests from the CEO's profile to directors, VPs and heads of policy, public affairs and government affairs, with a focus on people who had worked in Congress. Over three rounds we tested nine opening messages, from a mission-led pitch to messages about the real work of cutting through policy information.
The tests showed that strategic policy roles gave the best conversations and most of the meetings, while very small companies and solo consultants rarely fit. Softer asks worked better than a direct meeting request, and an offer to share the company's newsletter started the most interested conversations.
ImpactSteady conversations with the right people
Over 6 months, 612 policy and advocacy contacts accepted the CEO's request and 78 replied. 38 of those replies were positive: 24 people asked for more information or showed interest, and 14 became meetings.
14 meetings with U.S. policy and advocacy professionals.