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Case study/ Costa Del Sol Buyers
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Case study
Costa Del Sol Buyers · Property buying advice on the Costa del Sol, for Danish buyers

427 replies and 6 booked meetings from LinkedIn outreach in 7 months.

Costa Del Sol Buyers helps Danish buyers find and buy a home in southern Spain. We put the founder in front of Danish business owners on LinkedIn, tested opening messages in four rounds, and turned the profile into a steady source of conversations.

  • 7 months
  • 1 LinkedIn profile
  • Denmark
Services provided
  • LinkedIn outreach
  • Profile optimisation
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • Danish business owners and partners
  • Active on LinkedIn

We focused on business owners and partners who had posted on LinkedIn recently, so the messages reached people who actually use the platform.

2Industry

  • All industries
  • Real estate excluded

Most replies came from business consulting, IT services, advertising, software, financial services and law.

3Company size

  • Any size

4Job titles

  • Owner
  • Partner

5Countries

  • DKDenmark

All messages were written in Danish.

The numbers

One profile, a steady flow of conversations.

Results from the LinkedIn campaign data and lead tracking over 7 months.

1,550

New connections

53% of 2,905 connection requests accepted.

427

Replies

From Danish business owners and leaders.

29%

Reply rate

Of everyone messaged replied over the full period.

6

Booked meetings

Plus 16 prospects who asked to hear more.

Month one vs the best month
35%reply rate in month three, the best month, up from 19% in month one

As the profile warmed up and the strongest opening messages took over, more people replied. Acceptance rose in step, from 43% to 65%.

Month 1 · 89 new connections, 17 replies19%
Month 3 · 223 new connections, 79 replies35%

Reply rate is replies divided by new connections in the month.

ChallengeA steady flow of conversations with Danish buyers

Buying a home in southern Spain is a big decision with a sales cycle of three to six months.

Costa Del Sol Buyers had deep local knowledge and a large network of professionals in Spain, and wanted to build relationships with Danish buyers on LinkedIn.

The goal: a steady stream of qualified leads, built through relationships on LinkedIn.

SolutionA sharper profile and four rounds of message tests

We started with the founder's profile. A new headline, "Helping International Buyers Feel at Home in Spain", told every visitor what the company does before they read a single message.

We targeted Danish business owners and partners who were active on LinkedIn, and left out the real estate industry so the messages reached buyers, not competitors. We ran four rounds of message tests with two or three Danish opening messages each, and kept the strongest.

The winning opener combined lifestyle and investment: more than 300 days of sun, good infrastructure and rental potential, closed with a light question. At its best it reached a 40% reply rate in a single test round.

ImpactSix meetings from cold outreach

Over 7 months, 1,550 business owners and leaders connected and 427 replied. The monthly reply rate rose from 19% in month one to 35% at its best in month three.

Those conversations turned into 6 booked meetings and 16 prospects who asked to hear more.

Every reply was logged and qualified in a shared lead tracker, so the founder could follow up on the warm conversations straight away.

How we helped

What we did, and when

Four rounds of message tests, with a report and an action plan after each one.

  1. Month 1

    Strategy and targeting

    Strategy workshop, a new profile headline and the first audience of Danish business owners active on LinkedIn.

  2. Month 1

    Launch

    The first message test went live with three Danish opening messages. Month 1 brought 89 new connections and 17 replies.

  3. Months 2 to 6

    Testing and optimisation

    Three more message tests. The best openers stayed and a new one joined in month 2, when acceptance rose to 64% and the first meeting was booked. From month 4 outreach focused on the two strongest openers at full volume.

  4. Month 7

    Results

    2,905 requests, 1,550 new connections, 427 replies, 6 booked meetings and 16 interested prospects.

Month by month

Outreach volume grew month by month.

Connection requests and new connections from the founder's profile, with the share accepted. Months 5 and 6 were reported together.

Connection requests and new connections

Founder profile.

RequestsNew connections
  1. 20789
    Month 143%
  2. 470302
    Month 264%
  3. 343223
    Month 365%
  4. 582310
    Month 453%
  5. 1,303626
    Months 5 and 648%

How we count. Requests, new connections and replies are monthly totals from the LinkedIn campaign data for the founder's profile. Months 5 and 6 were reported as one period. Months are counted from launch; month 7 is the final report. Acceptance rate is new connections divided by requests. The overall reply rate is replies divided by people messaged; the month by month reply rates in the feature are replies divided by new connections in the month. Booked meetings and interested prospects are replies marked "Meeting" or "Interest" in the shared lead tracker. The 40% reply rate is the best single opening message in one test round, measured as replies divided by messages delivered.

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