Case study

CVX Ventures · Venture investment and board matchmaking, Denmark

23 booked meetings with senior Danish leaders from LinkedIn outreach in 2 months.

CVX Ventures connects growth companies with investors, board members and advisors. We put two CVX partner managers in front of senior Danish leaders on LinkedIn, and 4 in 10 of the people we messaged replied.

2 months
2 LinkedIn profiles
Denmark

Services provided

LinkedIn outreach
Profile optimisation
Targeting and list building
Message copywriting
A/B testing
Lead tracking
Monthly reporting

Who we targeted

1Audience

Senior Danish business leaders
Potential investors
Board members and advisors

We combined an audience we built of senior Danish leaders with CVX's own list of top-level Danish leaders, split between the two profiles.

2Industry

Private sector, all industries

Public sector, health care, banking and a few other industries were left out to keep the audience relevant.

3Company size

11 to 10,000+ employees

4Job titles

CEO
Managing director
Owner
Founder
Partner
CFO
Board member

5Countries

DKDenmark

All messages were written in Danish.

The numbers

Two profiles, two months, 23 meetings.

Results from the LinkedIn campaign data and lead tracking over 2 months.

Booked meetings

With senior leaders.

Replies

From senior leaders, across both profiles.

40%

Reply rate

Of the people we messaged replied.

Positive replies

23 meetings and 30 interested leads, more than half of all replies.

Message A/B test

46%reply rate from one direct message

We tested a single message with a clear time frame against the same message plus one follow-up. The single, direct message won on replies and interest.

Message plus follow-up · 125 delivered, 42 replies34%

Single direct message · 119 delivered, 55 replies46%

Reply rate per message delivered, both profiles combined.

ChallengeGet in front of busy senior leaders

CVX Ventures grows by finding experienced business leaders who want to invest in growth companies or take a board or advisory role. Those leaders are busy and hard to reach.

CVX needed a steady flow of conversations with the right people, booked straight into the team's calendars.

The goal: more meetings with senior Danish leaders, every week.

SolutionPartner profiles, a sharp audience and one clear question

We ran outreach from the profiles of two CVX partner managers. Each got their own list, built from our audience of senior Danish leaders and CVX's own list of top-level contacts.

The Danish message was short and personal: who the sender is, why the profile caught their eye, and a direct question about investment or board roles, with a suggested chat in the coming week.

We also rewrote the profile headlines. The profile that took our new headline reached a 24.8% acceptance rate, against 12.6% for the profile that kept its old one.

Impact23 meetings in two months

Across both profiles, 214 leaders connected and 97 replied. More than half of the replies were positive.

Those conversations turned into 23 booked meetings and 30 more interested leads.

The A/B test showed that one direct message beat the same message with a follow-up, which gave CVX a simple, repeatable approach for the next round.

How we helped

What we did, and when

From workshop to booked meetings in two months.

Month 1
Strategy and targeting
Strategy workshop, profile headline suggestions and a client-approved audience of senior Danish leaders.
Month 1
Launch
Both profiles went live with 532 connection requests and the A/B test. 36 replies and 10 meetings in the first month.
Month 2
Testing and optimisation
The single direct message beat the same message with a follow-up on both replies and interest, and became the approach for the next round.
Month 2
Results
61 replies and 13 more meetings in the month. In total: 97 replies, 23 booked meetings and 30 more interested leads.

Month by month

More meetings and more interest in month two.

Booked meetings and interested leads, by the month the reply came in.

Booked meetings and interested leads

From the lead tracking, by month of reply.

Booked meetingsInterested leads

1010
Month 1
1320
Month 2

How we count. Requests, new connections, people messaged and replies are monthly totals from the LinkedIn campaign data for both profiles. Reply rate is replies divided by people messaged. In the A/B test, reply rate is replies divided by messages delivered. Booked meetings and interested leads are replies marked "Meeting" or "Interest" in the lead tracking. Acceptance rates per profile come from our test results.

Want meetings with senior decision makers?

Tell us who you sell to, and we will show you how we would reach them.

Book a call