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Case study
Fast Lønkontrol ApS · Payroll control and compliance, Denmark

21 positive replies from finance and payroll leaders from LinkedIn outreach in the first 4 months.

Fast Lønkontrol helps companies get control of complex payroll. We put its profiles in front of the finance and payroll people who live with that problem, and turned LinkedIn into a growing source of interested prospects.

  • 4 months so far
  • 2 LinkedIn profiles
  • Denmark and Greenland
Services provided
  • LinkedIn outreach
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Profile optimisation
  • Lead tracking
  • Meeting booking
  • Monthly reporting

Who we targeted

1Audience

  • Companies with complex payroll
  • Finance and payroll teams
  • Hand-picked target companies

Lists were built from target companies chosen together with Fast Lønkontrol.

2Industry

  • Private companies across industries

Public administration was left out.

3Company size

  • 20 to 10,000+ employees

4Job titles

Finance leadership
  • CFOs
  • Heads of Finance
  • Controllers
Payroll and accounting
  • Payroll managers
  • Payroll specialists
  • Accountants

5Countries

  • DKDenmark
  • GLGreenland
The numbers

A new campaign, gaining speed every month.

Early results from Fast Lønkontrol's LinkedIn campaign data and follow-up tracking over the first 4 months.

21

Positive replies

Prospects who showed interest, asked for more or pointed us to a colleague.

59

Replies

From finance and payroll people in the first 3 months.

36%

Reply rate

For the winning opener in month 3, per message delivered.

186

New connections

Finance and payroll decision makers added in the first 3 months.

Opening message A/B test
25%more replies from the winning opener

Two openers ran head to head in month 3. The winner spoke as a fellow payroll person and asked a simple, honest question about how payroll and finance match up.

Opener A · 45 delivered, 13 replies28.9%
Opener B · 47 delivered, 17 replies36.2%

Reply rate per message delivered.

ChallengeStart conversations about a problem nobody talks about

Payroll problems tend to stay hidden until they hit employees, reporting or an audit. That makes it hard to get finance teams to talk about them early.

Fast Lønkontrol needed to reach finance and payroll people at the right companies in Denmark and Greenland, and get them to open up about how their payroll really runs.

The goal: turn a quiet, technical topic into real conversations with the people who own it.

SolutionA sharp target list and messages written like a peer

We ran outreach from two profiles, including the CEO's. Before launch we reworked the CEO's LinkedIn headline so it says clearly what the company fixes.

Lists were built from target companies chosen with Fast Lønkontrol, then widened to finance, accounting and payroll roles from specialists up to CFOs.

Openers were A/B tested every month. Positive replies were followed up quickly, with a booking link for those ready to talk, and every one was logged in a shared tracker.

ImpactMomentum building month by month

In the first 3 months 186 people connected and 59 replied. The winning opener reached a 36% reply rate.

Positive replies jumped from 2 in month 3 to 15 in month 4.

So far that adds up to 21 positive replies, 8 prospects who received a booking link, and a first meeting booked in month 2.

How we helped

What we did, and when

From strategy to a growing flow of interested prospects in four months.

  1. Before launch

    Strategy and targeting

    We set the target companies, job titles and markets, and reworked the CEO's LinkedIn headline.

  2. Month 1

    Launch

    Outreach started on two profiles in Denmark and Greenland. The first meeting was booked in month 2.

  3. Month 3

    Testing and optimisation

    Two new openers ran head to head. The peer-to-peer opener won with a 36% reply rate, and the lists widened to finance, accounting and payroll roles.

  4. Month 4

    Results

    15 positive replies in the month and 7 booking links sent. In total: 21 positive replies and 8 prospects offered a meeting.

Month by month

Positive replies jumped in month 4.

Interest built slowly while the lists and messages were tuned, then took off in month 4 as outreach moved to a larger list of selected target companies.

Positive replies and booking links sent

Both profiles combined, months 2 to 4.

Positive repliesBooking links sent
  1. 41
    Month 21 meeting booked
  2. 20
    Month 3
  3. 157
    Month 4

How we count. Requests, new connections, people messaged and replies are monthly totals from the LinkedIn campaign data for both profiles, months 1 to 3. In the A/B test, reply rate is replies divided by messages delivered for each opener. Positive replies, booking links and meetings come from the follow-up tracker, which started in month 2 and runs to the latest data in month 4.

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