← Back to case studies
Case study/ Faundit
Book a call EA
Case study
Faundit · Lost and found service for hotels, Sweden and the UK

3,435 clicks from LinkedIn Ads in 7 months.

Faundit takes lost and found off hotel staff's hands, from guest contact and payment to pick-up and shipping. We ran its LinkedIn Ads from brand awareness to lead forms, and put Faundit in front of hotel managers in Sweden and the UK.

  • 7 months
  • LinkedIn Ads
  • Sweden and the UK
Services provided
  • LinkedIn Ads
  • Strategy and targeting
  • Ad copy in English and Swedish
  • Image and video ads
  • Monthly reporting

Who we targeted

1Audience

  • Hotel decision-makers by job function and seniority
  • A list of Swedish hotels
  • People who engaged with the ads (retargeting)

Ads that called out hotels directly, like "Do you work here?" and "Dear Hotels", got the most clicks.

2Industry

  • Hotels
  • Hospitality

3Company size

  • Hotels with 70 rooms or more

4Job titles

  • General Manager
  • Hotel Manager
  • Guest Experience Manager
  • Housekeeping Manager
  • Front Office Manager
  • Rooms Division Manager

5Countries

  • SESweden
  • UKUnited Kingdom

Ads in English and Swedish.

The numbers

Hotel staff saw the ads, clicked and watched.

Results from Faundit's LinkedIn Ads reports and lead form list over 7 months.

32

Website conversions

Actions tracked on Faundit's website after people clicked an ad.

3,435

Clicks

Clicks on the ads across all campaigns.

1.04%

Click-through rate

Average over all campaigns, about 3 times the LinkedIn average.

329,387

Impressions

Times the ads were shown to hotel staff in Sweden and the UK.

Videos filmed at the hotels
34.44%of viewers watched the new videos to the end

Early tests showed that handheld videos worked best, and that hotel staff respond when they recognise a hotel. So we filmed new videos on site in front of hotel logos. Far more people watched them all the way through.

First videos, months 3 and 412.87%
New hotel videos, month 734.44%

Completion rate is the share of viewers who watched the whole video, as reported by LinkedIn for each report period.

ChallengeA real headache that hotels had learned to live with

Lost and found takes time at every hotel. Staff pack parcels, go to the post office and take payments over the phone, and guests come to collect items at the busiest times of day. Some hotels kept track in a spreadsheet and did not want yet another piece of software.

The goal: make hotel managers aware of Faundit, then bring the interested ones to Faundit's website.

SolutionTest what hotel staff respond to, then ask for the lead

We started with brand awareness and tested images and videos against two audiences: hotel roles by job function and seniority, and a list of Swedish hotels. In the second phase we tested copy: short against medium texts, and messages about saving time, positive guest experiences and the headache of lost and found.

Short texts and the time-saving message won. Ads that called out hotels directly got the most clicks. We used those lessons in lead forms for a demo and a savings calculator, retargeted everyone who had engaged, and filmed new videos at the hotels.

ImpactHotel staff who clicked, watched and visited

Over 7 months the ads were shown 329,387 times and clicked 3,435 times, with a 1.04% average click-through rate. In the copy test the best text reached a 4.3% click-through rate. The new hotel videos were watched to the end by 34.44% of viewers, up from 12.87%.

A 1.04% click-through rate, about 3 times the LinkedIn average.

How we helped

What we did, and when

Creative first, then copy, then lead forms aimed at people who already knew Faundit.

  1. Month 1

    Strategy and targeting

    Strategy meeting, a three-month plan, hotel job titles and seniority, a list of Swedish hotels and conversion tracking on Faundit's website.

  2. Month 2

    Launch

    Brand awareness ads went live with images and videos. In the first month: 691 clicks at a 1.72% click-through rate.

  3. Months 3 to 6

    Testing and optimisation

    A copy test where short texts and the time-saving message won, then lead forms for a demo and a calculator, retargeting, English ads for the UK and new videos filmed at hotels.

  4. Month 7

    Results

    329,387 impressions, 3,435 clicks and 32 conversions on Faundit's website.

Month by month

More than 3,400 clicks across three report periods.

Clicks and website conversions for each report period, with the click-through rate.

Clicks and conversions

All campaigns, by report period.

ClicksConversions
  1. 6916
    Month 21.72%
  2. 1,02515
    Months 3 and 42.00%
  3. 1,71911
    Months 5 to 70.73%

How we count. Months are counted from the strategy meeting. All figures come from Faundit's three LinkedIn Ads reports. The first two chart periods are as stated in the first two reports. Months 5 to 7 are the final report totals minus those two periods. Totals for impressions, clicks, click-through rate and conversions are the cumulative figures in the final report. Click-through rate is clicks divided by impressions, as reported by LinkedIn. Conversions are actions tracked on Faundit's website. Video completion rate is the share of viewers who watched the full video. "About 3 times the LinkedIn average" is the comparison stated in the final report.

Selling to a niche that needs convincing first?

Tell us who you sell to, and we will show you how we would reach them.

Book a call