34
Meetings booked
Talks with leaders who wanted to hear more.
ChallengeKnown for her work, but not yet by the right leaders
The founder has 20 years of experience and eight published books. Paid social ads had brought in plenty of sign-ups, but very few of them turned into buyers, and sales cycles with large companies could take a long time.
The goal: meetings with HR leaders and top executives who should know her as a resource.
SolutionGive value first, then invite a conversation
We built seven audience groups in Denmark and in English-speaking markets and wrote four message versions for each language: a plain introduction, a free leadership sparring session, a free 30-minute online talk and a free guide. We started with a campaign for a workshop in Washington DC, and later ran separate campaigns for HR leaders and female founders.
The sparring offer was switched off and the other three versions kept running. We added webinars in two rounds, sent the invitations on LinkedIn and by email, and helped answer replies from warm leads.
ImpactA steady flow of senior conversations
Over 10 months, 2,719 leaders accepted the founder's request and 671 replied. 47 said they wanted to talk, 40 were a good fit for a webinar invitation, and 11 wanted to read or buy her books. The first webinar led to at least one sale.
34 meetings booked with senior leaders.