← Back to case studies
Case study/ Jamoya
Book a call EA
Case study
Jamoya · Footwear sourcing and manufacturing, France and China

249 new connections from LinkedIn outreach in 4 months.

Jamoya helps shoe brands design and produce technical and comfort footwear in China, with follow-up from Europe. We put the founder's profile in front of buyers, product managers and owners at footwear brands, and the outreach led to a meeting and two referrals.

  • 4 months
  • 1 founder profile
  • Europe, UK, US and Dubai
Services provided
  • LinkedIn outreach
  • Profile optimisation
  • Targeting and list building
  • Message copywriting
  • Message testing
  • LinkedIn posting workshop
  • Lead calling scripts

Who we targeted

1Audience

  • Footwear brands
  • Purchasing, product development and production teams
  • Owners, co-owners and heads of department

We started with a list of footwear brands the client picked, then removed consulting roles and moved to a hand-checked list of brands that fit.

2Industry

  • Footwear manufacturing
  • Retail
  • Wholesale footwear
  • Footwear and leather goods repair

3Company size

  • No size limit

4Job titles

  • Purchasing Manager
  • Footwear Buyer
  • Product Manager
  • Production Manager
  • Footwear Designer
  • Owner
  • Head of Development

5Countries

  • FRFrance
  • DEGermany
  • EURest of Europe
  • GBUnited Kingdom
  • USUnited States
  • AEDubai
The numbers

Footwear decision makers who connected and wrote back.

Results from the founder's LinkedIn outreach reports over 4 months.

3

Meeting and referrals

1 meeting booked and 2 contacts who passed us on to the right colleague.

22

Replies

Conversations started with buyers, product people and owners in footwear.

5

Positive conversations

Replies from footwear decision makers who wanted to talk further.

249

New connections

Buyers, product people and owners at footwear brands added to the founder's network.

Connections vs goal
159new connections in the first 3 months

The goal set at the start was 100 new connections in 3 months. A narrow, footwear-only audience still beat it by more than half.

Goal for the first 3 months100
New connections in months 1 to 3159

The goal was agreed at the strategy workshop. The result is the 249 new connections in the final report, minus the 90 added in the last test round in month 4.

ChallengeA specialist offer in a market that buys on price

Jamoya makes technical and comfort shoes, many of them for older customers, where a wider toe box, soft linings and lab-tested soles matter. Its founder has more than 20 years in footwear production between Europe and China, but brands often pick suppliers on price alone. He wanted to reach the buyers and product teams who care about quality and follow-up.

The goal: 100 new connections with footwear decision makers in the first 3 months.

SolutionSpeak like a shoe maker, not a supplier

We sharpened the founder's LinkedIn headline and profile, then sent connection requests to purchasing, product and production people at footwear brands. The first message talked about quality control, communication and EU standards, and asked how they handle supplier follow-up today.

Over three rounds of testing we removed consulting roles, narrowed the audience to footwear retail, manufacturing and wholesale, and added the UK, the US and Dubai. In the last round a short, peer-to-peer message from one shoe maker to another got the best response and became the message we kept. We also ran a LinkedIn posting workshop and wrote call scripts for following up leads by phone.

ImpactA new network inside footwear brands

Over 4 months, 249 people accepted the founder's request and 22 replied. 5 of those conversations were positive. Replies came from people in nine countries, from Norway to Italy and the US.

1 meeting booked and 2 referrals to the right person inside a brand.

How we helped

What we did, and when

A strategy workshop and launch in month 1, two rounds of audience and message changes, and new markets in month 4.

  1. Month 1

    Strategy and targeting

    A workshop on Jamoya's buyers and offer, a cleaner founder profile, and an audience of footwear brands across Europe, France and Germany.

  2. Month 1

    Launch

    Outreach went live from the founder's profile. The quality-focused message got 12 replies from 58 messages, a 21% reply rate.

  3. Months 2 to 3

    Testing and optimisation

    Consulting roles out, a footwear-only industry filter in, then a hand-checked list of brands. A posting workshop helped the founder show up in his network.

  4. Month 4

    Results

    The last test round added 90 new connections. In total: 2,371 requests, 249 new connections, 22 replies, 1 meeting and 2 referrals.

Month by month

Outreach grew to 767 connection requests in month 4.

Connection requests sent from the founder's profile each month, as the audience was narrowed to footwear brands.

Connection requests

Founder's profile, by month.

Requests
  1. 567
    Month 1
  2. 500
    Month 2
  3. 537
    Month 3
  4. 767
    Month 4

How we count. Months are counted from launch. Connection requests and replies come from the outreach report kept for the founder's profile. New connections, positive conversations, the meeting and the referrals are the totals in the final report Jamoya received at the end of the work. The 90 new connections in month 4 are the result of the last test round in that report.

Want to reach the buyers behind the brands you supply?

Tell us who you sell to, and we will show you how we would reach them.

Book a call