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Case study
Leadkompagniet · Automation tools for accountants, Denmark

11 meetings with accounting firms from LinkedIn outreach in 3 months.

Leadkompagniet sells a family of automation tools to Danish accountants and bookkeepers. We ran 3 months of LinkedIn outreach from one consultant's profile, tested short Danish messages against long ones, and turned the replies into meetings.

  • 3 months
  • 1 consultant profile
  • Denmark
Services provided
  • LinkedIn outreach
  • Targeting and list building
  • Danish message copywriting
  • Message testing
  • Profile headline optimisation

Who we targeted

1Audience

  • Accountants
  • Bookkeepers
  • Partners and owners of accounting firms

Partners, owners and senior managers showed the most interest, so the focus stayed on decision makers in accounting firms.

2Industry

  • Accounting
  • Partnerships and privately held firms

3Company size

  • 1 to 10,000+ employees

4Job titles

  • Owner or partner
  • C-level
  • Director
  • Manager
  • Senior specialist

5Countries

  • DKDenmark
The numbers

Danish accountants who connected, replied and booked time.

Results from the consultant's LinkedIn outreach report over 3 months.

11

Meetings booked

Talks and demos with people at accounting firms.

140

Replies

Conversations started with accountants, bookkeepers and firm leaders.

29%

Reply rate

Of the people we messaged wrote back.

537

New connections

Accountants and bookkeepers added to the consultant's network.

Profile headline rewrite
37%acceptance rate with the new headline

We rewrote the consultant's LinkedIn headline to say exactly what he does for accountants: save time and remove manual work. More of the people we invited accepted.

Original headline31%
Value-focused headline37%

Acceptance rate is the share of connection requests that were accepted, before and after the headline change, as recorded in the outreach report.

ChallengeBusy accountants with too much manual work

Leadkompagniet sells seven tools that take manual work off accountants and bookkeepers, from collecting tax account data to customer checks and workflow. Its sales run through regular webinars and one to one demos, and it needed more conversations with the people who run accounting firms.

The goal: 2 to 3 meetings with Danish accounting firms in 3 months.

SolutionShort Danish messages with a clear benefit

We built audiences of Danish accounting firms by role and seniority and sent personal connection requests from one consultant's profile. In the first month we tested three opening messages. A short question got a 39% reply rate against 12% for a long, detailed message.

In the next round every message stated the benefit up front: less manual work and more time for clients. We also rewrote the consultant's headline around that benefit and kept the focus on partners and owners, who showed the most interest.

ImpactMany times the meeting goal, from one profile

Over 3 months, 537 accountants and bookkeepers accepted the consultant's request and 140 replied. Along the way, 26 more contacts said they were interested and 7 pointed us to a colleague.

11 meetings booked, against a goal of 2 to 3.

How we helped

What we did, and when

A strategy workshop, then launch in month 1, a second message round and a new headline in month 2, and results in month 3.

  1. Month 1

    Strategy and targeting

    A workshop on the product range and buyers, audiences of Danish accounting firms, and three Danish opening messages.

  2. Month 1

    Launch

    Outreach went live from the consultant's profile. Month 1 brought 195 new connections and 52 replies.

  3. Month 2

    Testing and optimisation

    The short question beat the long message, so the second round led with a clear benefit in every message. A new headline lifted acceptance from 31% to 37%.

  4. Month 3

    Results

    1,500 requests, 537 new connections, 140 replies and 11 meetings booked, against a goal of 2 to 3.

Month by month

A steady reply rate from the first month.

People messaged and replies for each month, with the share who replied.

People messaged and replies

Consultant's profile, by month. Month 3 covers the first half of the month.

MessagedReplies
  1. 18652
    Month 128%
  2. 23571
    Month 230%
  3. 6317
    Month 327%

How we count. Months are counted from launch. Requests, new connections, people messaged and replies come from the outreach report kept for the consultant's profile. Acceptance rate is new connections divided by connection requests. Reply rate is replies divided by people messaged, for each month and for the total. Meetings, interested contacts and referrals are the totals in the final report to the client. The message and headline comparisons use the rates recorded in the monthly reports.

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