Case study

Leagues Media · Gaming marketing agency, Denmark, Sweden and the UK

80 positive conversations with consumer brands from LinkedIn outreach in 3 months.

Leagues Media helps brands reach young audiences through gaming. We put three Leagues profiles in front of marketing and brand leaders at consumer brands in three countries, and 739 of them connected in three months.

3 months
3 LinkedIn profiles
3 countries

Services provided

LinkedIn outreach
Targeting and list building
Message copywriting
A/B testing
Lead tracking
Monthly reporting

Who we targeted

1Audience

Marketing and brand leaders
Growth and innovation leaders
Brands that sell to 18 to 34 year olds

We tightened the audience as results came in, cutting junior roles and industries that do not market to young consumers.

2Industry

Lifestyle and fashion
Food and beverage
Tech and gaming
Entertainment

3Company size

201 to 10,000+ employees

4Job titles

CMO
VP Brand
Head of Brand
Marketing director
Marketing manager

5Countries

DKDenmark
SESweden
UKUnited Kingdom

One profile per country.

The numbers

Three profiles, three countries, 80 positive conversations.

Results from the LinkedIn campaign data and monthly reports over 3 months.

Positive conversations

27 interested brands, 51 referrals to the person who runs marketing and 2 booked meetings.

268

Replies

From marketing and brand leaders across three countries.

32%

Acceptance rate

Of connection requests accepted by senior marketers.

739

New connections

Marketing decision makers at consumer brands.

Second round of openers

32%more replies per message in round two

Round one showed which angle worked. Round two kept the winning angle and added shorter, more personal openers.

Round one · 898 delivered, 200 replies22%

Round two · 224 delivered, 66 replies29%

Reply rate per message delivered, all profiles in each round combined.

ChallengeReach brands that struggle to reach young people

Young consumers block ads and skip traditional media. Leagues Media offers brands a way in through gaming, but first it has to get in front of the marketers who choose where campaigns run.

Those marketers sit in mid-sized and large consumer brands across several countries, and they get pitched every day.

The goal: open conversations with brand leaders in Denmark, Sweden and the UK.

SolutionThree profiles, three markets, constant testing

We ran outreach from three Leagues Media profiles, one per market, aimed at marketing, brand and growth leaders at consumer brands with 201 to 10,000+ employees.

In round one we tested three openers. The one offering an open slot for a single brand per industry drew the most replies and the most interest.

We then cut junior roles and industries that do not market to young people. Round two used shorter, more personal openers and lifted the reply rate from 22% to 29%.

Impact80 brand conversations in three months

Across three profiles, 739 marketers connected and 268 replied.

That produced 80 positive conversations with consumer brands.

27 brands said they were interested, 51 more pointed us to the colleague who owns marketing, and 2 booked a meeting.

How we helped

What we did, and when

From workshop to 80 positive conversations in three months.

Before launch
Strategy and targeting
Strategy workshop, one profile per market and an audience of marketing and brand leaders at mid-sized and large consumer brands.
Month 1
Launch
Three profiles went live with three openers. 331 new connections, 88 replies and 31 positive conversations in the first month.
Month 2
Testing and optimisation
The opener offering one brand per industry won round one. We tightened the audience and wrote shorter, more personal openers for round two.
Month 3
Results
Round two lifted the reply rate to 29%. In total: 739 new connections, 268 replies and 80 positive conversations.

Month by month

Positive conversations kept coming.

Replies and positive conversations in each report period.

Replies and positive conversations

All three profiles combined, by report period.

RepliesPositive conversations

8831
Month 135% positive
18049
Months 2 and 327% positive

How we count. Requests and new connections are monthly totals from the LinkedIn campaign data for all three profiles, up to the final report. Acceptance rate is new connections divided by requests. Replies and positive conversations are counted from the reply tracking for all three profiles through the end of month 3; positive conversations are interested brands, referrals and booked meetings. In the opener rounds, reply rate is replies divided by messages delivered. Positive share is positive conversations divided by replies.

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