← Back to case studies
Case study/ Nordic Sales Force
Book a call EA
Case study
Nordic Sales Force · Outsourced B2B sales, Denmark

9,247 clicks to the demo page from LinkedIn Ads in 22 months.

Nordic Sales Force runs the whole sales process for Danish B2B companies, from first contact to closed deal. We ran its LinkedIn Ads for 22 months and kept business owners clicking through to the book-a-demo page at more than twice the LinkedIn average.

  • 22 months
  • LinkedIn Ads
  • Denmark
Services provided
  • LinkedIn Ads
  • Strategy and targeting
  • Ad creative and copy
  • Video ads
  • Testing and reporting

Who we targeted

1Audience

  • Owners and leaders of small B2B companies
  • Production companies

Small and large companies were tested side by side at launch. Small companies clicked more than twice as often and became the core audience.

2Industry

  • IT and software
  • IT services
  • Production

3Company size

Core audience
  • Small companies
Production campaign
  • 11 to 200 employees

4Job titles

  • CEO
  • Managing director
  • Owner
  • Partner
  • Co-founder
  • Sales director

5Countries

  • DKDenmark

All ads ran in Danish.

The numbers

Business owners clicked, and kept clicking.

Results from Nordic Sales Force's LinkedIn Ads reports over 22 months.

9,247

Landing page clicks

Business owners sent straight to the book-a-demo page.

7,166

Videos watched to the end

With a 44.9% view rate on the video ads with the team.

0.99%

Click-through rate

Across all 22 months, against a LinkedIn benchmark of 0.44%.

12,882

Ad clicks

From 1,305,912 impressions among Danish business owners.

Benchmark
2.25xthe LinkedIn average click-through rate

We kept only the audiences, images and texts that worked: small companies, real photos of the team and short copy full of clear benefits. Over 22 months the ads were clicked more than twice as often as the LinkedIn benchmark.

LinkedIn benchmark0.44%
Nordic Sales Force, all 22 months0.99%

12,882 clicks from 1,305,912 impressions, against the benchmark quoted in the reports.

ChallengeMore than meeting booking

Nordic Sales Force sells outsourced sales to Danish companies. Many buyers think of that as meeting booking, but the team handles the whole sale, from the first contact until the deal is closed. Its buyers are busy owners and leaders of small companies who get pitched all day.

The goal: find the audience, message and format that make them click, and send them to the book-a-demo page.

SolutionTest, learn, and double down

We started with two audiences and a wide set of image ads. Small companies clicked more than twice as often as large ones, and real photos of the team clearly beat stock images. Then we tested eleven ad texts: short texts packed with clear benefits won, especially when they explained that the team owns the whole sales process.

Video ads with the team followed and worked well, because viewers knew exactly what they were signing up for. Later we added a separate campaign for production companies, with its own copy and list of target companies.

ImpactMore than twice the LinkedIn average, for 22 months

Over 22 months the ads were shown 1,305,912 times, drew 12,882 clicks and sent 9,247 clicks to the book-a-demo page. The click-through rate rose from 0.51% in the first report to 1.16% in the second, once the audience and copy tests were in, and 7,166 people watched the video ads to the end.

A 0.99% click-through rate across the whole engagement, 2.25 times the LinkedIn benchmark.

How we helped

What we did, and when

Audience and image tests first, then copy, video and a production companies campaign, with a report and action plan at every step.

  1. Month 1

    Strategy and targeting

    We mapped who Nordic Sales Force sells to: company sizes, job titles and the industries that buy outsourced sales.

  2. Months 1 to 3

    Launch

    Image ads went live to two audiences side by side. Small companies reached a 0.75% click-through rate against 0.34% for large ones, and team photos beat stock images.

  3. Months 4 to 19

    Testing and optimisation

    Eleven ad texts in month 4, which lifted the click-through rate to 1.16%. Video ads with the team from month 11, and a campaign for production companies from month 19.

  4. Month 22

    Results

    1.3 million impressions, 12,882 clicks and a 0.99% click-through rate, handed over with a written action plan.

Month by month

Above the LinkedIn benchmark in every report.

Impressions in each report period, with the click-through rate for that period. Report periods vary from 30 days to a few months.

Impressions and click-through rate per report

All campaigns, by report.

Impressions
  1. 119,508
    Month 30.51%
  2. 69,176
    Month 41.16%
  3. 54,145
    Month 61.33%
  4. 98,156
    Month 70.82%
  5. 86,679
    Month 91.16%
  6. 118,471
    Month 111.38%
  7. 250,689
    Month 150.84%
  8. 209,415
    Month 171.13%
  9. 44,257
    Month 180.93%
  10. 98,793
    Month 191.20%
  11. 155,211
    Month 220.67%

How we count. Months are counted from the strategy work. Each bar is one client report, labelled by the month it was delivered. Totals for impressions, clicks, landing page clicks, completed video views and view rate come from the handover report. Click-through rate is clicks divided by impressions for all campaigns in each period. The 0.44% benchmark is the LinkedIn average click-through rate quoted in the reports.

Want business owners clicking through to your demo page?

Tell us who you sell to, and we will show you how we would reach them.

Book a call