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Case study/ Independent Nu Skin business owner
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Case study
Independent Nu Skin business owner · Beauty and wellness, Switzerland

45 meetings from LinkedIn outreach in 6 months.

Our client is an independent Nu Skin business owner who looks for founders and self-employed professionals in Switzerland to build a business with. We ran LinkedIn outreach from his own profile, tested new message angles in four rounds, and turned the replies into 45 meetings.

  • 6 months
  • 1 personal profile
  • Switzerland
Services provided
  • LinkedIn outreach
  • Targeting and list building
  • Message copywriting in English and German
  • LinkedIn profile recommendations
  • Monthly reporting

Who we targeted

1Audience

  • Founders of small companies
  • Self-employed professionals
  • Wellness, longevity and biohacking interest

Meetings came mainly from founder profiles, so later rounds focused on founders.

2Industry

  • Business consulting
  • Advertising and marketing
  • IT services and software
  • Education and training
  • Financial services

The industries of the people who showed interest. Targeting was by role and company size.

3Company size

  • Self-employed to 10 employees

4Job titles

  • Founder
  • Co-Founder
  • Owner
  • Self-employed

5Countries

  • CHSwitzerland

Messages in English and German.

The numbers

Swiss founders who connected, replied and booked time.

Results from our client's LinkedIn outreach reports over 6 months.

45

Meetings booked

Calls with founders and self-employed professionals.

80

Interested prospects

Replies from people who wanted to hear more.

22%

Reply rate

Of new connections, more than one in five wrote back.

1,478

New connections

Founders and self-employed professionals added to his network.

Acceptance rate
77%acceptance rate in month 6, up from 47.6%

Each round moved the audience closer to the profiles that responded best, such as founders and wellness professionals. By month 6, more than three in four people accepted the connection request.

Month 147.6%
Month 677%

Acceptance rate is new connections divided by connection requests in the month.

ChallengeReaching the right people in Switzerland

Our client grows his business by finding founders and self-employed people who want to work with him. He needed a steady way to meet new founders and self-employed professionals in Switzerland.

The goal: a steady flow of meetings with Swiss founders and self-employed professionals.

SolutionNew message angles, round after round

We ran outreach from his own LinkedIn profile to founders and self-employed people in Switzerland, in English and German. In each of four rounds we tested three new messages, from business-focused angles to a short skin health scan that prospects could try.

We learned that founders booked meetings while other profiles did not, that a clear benefit and a relaxed invitation to a virtual coffee beat salesy copy. Each round built on the winner of the last.

ImpactThe best round came last

Over 6 months, 1,478 people accepted his request and 329 replied. 80 said they were interested, and the fourth round booked 17 meetings on its own, up from 10 in the round before.

45 meetings booked from one personal profile.

How we helped

What we did, and when

A launch in month 1, four rounds of message tests, and a record month at the end.

  1. Month 1

    Strategy and targeting

    Workshop on goals and audience, founders and self-employed professionals in Switzerland, and three opening messages.

  2. Month 1

    Launch

    Outreach went live from the client's profile. The first round of messages booked 12 meetings.

  3. Months 2 to 6

    Testing and optimisation

    English against German, shorter against warmer messages, a skin scan offer, and founder and wellness audiences.

  4. Month 6

    Results

    1,478 new connections, 329 replies, 80 interested prospects and 45 meetings booked, with a record 77% acceptance rate.

Month by month

More people said yes every month.

Connection requests and new connections for each month, with the acceptance rate.

Connection requests and new connections

Client's profile, by month.

RequestsNew connections
  1. 552263
    Month 148%
  2. 478229
    Month 248%
  3. 397182
    Month 346%
  4. 566291
    Month 451%
  5. 403242
    Month 560%
  6. 352271
    Month 677%

How we count. Months are counted from launch. Requests, new connections, replies and the monthly figures come from the outreach report for the client's profile. Acceptance rate is new connections divided by requests. Reply rate is replies divided by new connections. Meetings and interested prospects are the overall totals in the final report. Meetings per round are as recorded for each round of message tests.

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