60
Positive conversations
37 referrals, 18 interested prospects and 5 booked meetings.
ChallengeReach the people who own staffing in retail
SameSystem sells to retail chains across several countries, each with its own language and buying culture.
Store staff are easy to reach but rarely decide. The task was to get past them to the directors who own staffing, store operations and HR, in Norway, Sweden, Germany and Spain at the same time.
The goal: open conversations with retail decision makers in four markets at once.
SolutionOne profile per market, tested every month
We ran outreach from three SameSystem sales profiles, each covering its own market. Lists were built for retail chains, filtered to manager level and above, with existing customers left out.
Three opening messages were tested each month, from short, curious questions to messages that named well-known retail brands already using SameSystem.
After month one we moved the focus to HR and operations directors at chains with 500+ employees, and we updated the profiles' headlines and cover photos. Every reply was logged and qualified in a shared lead tracker.
ImpactVolume up, replies up, real conversations
Monthly new connections grew from 233 in month one to 595 in month three. Across the period, 1,641 people connected and 303 replied.
The reply rate almost doubled, from 10% of people messaged in month one to 19% in month five.
Those replies produced 60 positive conversations: 37 referrals to the right colleague, 18 interested prospects and 5 booked meetings with retail decision makers.