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Case study/ Scandinavian Digital
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Case study
Scandinavian Digital · Engineering automation and CPQ software, Denmark

64 positive conversations from LinkedIn outreach in the first 7 months.

Scandinavian Digital helps manufacturers automate configuration, drawings and quotes. We ran outreach from six team profiles across ten European markets and turned more than 1,500 new connections with engineering and sales leaders into 64 positive conversations and 5 booked meetings.

  • 7 months so far
  • 6 LinkedIn profiles
  • 10 European markets
Services provided
  • LinkedIn outreach
  • Profile optimisation
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • Engineering-driven manufacturers
  • Companies with complex, configurable products

Leaders whose engineers still spend time on configurations, drawings and quotes.

2Industry

  • Machinery manufacturing
  • Automation machinery
  • Industrial machinery
  • Renewable energy
  • Chemical manufacturing
  • Utilities

Round two also used a list of target companies chosen by Scandinavian Digital.

3Company size

  • Small firms to 10,000+ employees

Most leads came from companies with more than 1,000 employees.

4Job titles

  • Engineering director
  • Head of engineering
  • Engineering manager
  • Head of sales
  • Senior leadership

5Countries

  • DKDenmark
  • SESweden
  • NONorway
  • FIFinland
  • NLNetherlands
  • BEBelgium
  • DEGermany
  • CHSwitzerland
  • ATAustria
  • PLPoland

German speaking markets got messages in German.

The numbers

Six profiles, ten markets, 64 conversations.

Results from the LinkedIn campaign data and the reports shared with Scandinavian Digital over the first 7 months.

5

Booked meetings

Booked straight from LinkedIn conversations.

64

Positive conversations

Interested prospects and referrals to the right decision maker.

17%

Reply rate

Of the 854 people messaged in the first round replied.

1,500+

New connections

Engineering and sales leaders across Europe.

Message A/B test
31%reply rate from the peer to peer message

In round two we tested the original problem-led message against a new, peer to peer message that offered a short automation review with no sales pitch. The new message won on replies and interest and became the base for the next round.

Original message · 80 delivered, 18 replies23%
Peer to peer message · 29 delivered, 9 replies31%

Reply rate per message delivered, round two, all profiles combined.

ChallengeReach engineering leaders who rarely answer vendors

Scandinavian Digital sells to manufacturers whose engineers still spend hours on configurations, drawings and quote changes. The buyers are senior engineering and sales leaders spread across Europe.

They are busy, technical and wary of software pitches, so a generic message gets ignored.

The goal: real conversations with the right leaders, in many markets at once.

SolutionMany profiles, many markets, one sharp question

We rewrote the team's LinkedIn headlines so each one says what they solve: helping manufacturers remove engineering bottlenecks with design automation and CPQ.

We started in the Nordics and Benelux, then tested new messages round by round. The winner spoke engineer to engineer and asked one question: where does your team still do work that should already be automated?

The best message then went out in German to Germany, Switzerland and Austria, and in a new campaign for Poland.

Impact64 positive conversations so far

Across all profiles, more than 1,500 leaders connected and 64 conversations turned positive.

Those conversations have already led to 5 booked meetings.

By the end of round two, 27 prospects had pointed us to the colleague who owns the decision, which opens doors a cold message rarely reaches.

How we helped

What we did, and when

From workshop to booked meetings, round by round.

  1. Month 1

    Strategy and targeting

    Strategy workshop, new profile headlines and an audience of senior leaders at engineering-driven companies in Denmark, Sweden, the Netherlands and Belgium.

  2. Months 1 to 4

    Launch

    Profiles went live with two problem-led messages. The first round brought 994 new connections and 40 positive conversations.

  3. Month 5

    Testing and optimisation

    A new peer to peer message lifted the reply rate from 23% to 31% in Norway, Finland, the Netherlands and Belgium.

  4. Months 6 to 7

    Results

    The winning message went live in German speaking markets and Poland. Total so far: 1,500+ new connections, 64 positive conversations and 5 booked meetings.

Month by month

A network that keeps growing, round after round.

Total new connections at the end of each outreach round.

New connections, running total

All profiles combined.

New connections, running total
  1. 994
    Month 4
  2. 1,214
    Month 5
  3. 1,507
    Month 7

How we count. New connections are the totals in each round report shared with Scandinavian Digital (994, 220 and 293); the running total adds them up. Positive conversations are prospects who showed interest, referred us to a colleague or booked a meeting, as counted in the latest report. Reply rate is replies divided by messages delivered. Booked meetings are the total in the latest report.

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