13
Meetings booked
Talks with sustainability leaders at large companies.
ChallengeSelling impact to people who do not buy coffee
Slow sells coffee, but its real value is the climate, nature and farmer impact behind it. The people who buy office coffee are rarely measured on sustainability, and the people who are measured on it do not think about coffee.
The goal: open doors to sustainability leaders at large companies Slow would not otherwise reach.
SolutionTalk about their agenda, not the coffee
We ran outreach from the commercial lead's own profile to sustainability leaders at Danish companies with more than 200 employees. The first round tested four opening messages: an open question about the ESG agenda, a soft introduction, social proof and an invitation to a coffee tasting.
The question and the social proof versions went through to a second round with two different follow-ups. Social proof with a clear invitation booked the most meetings, and we learned that senior roles at the largest companies responded best.
ImpactConversations with the right people at large companies
In the first 6 months, 382 sustainability leaders accepted the request and 148 replied. By month 7, 73 conversations were positive, including 10 referrals to colleagues and 13 booked meetings, and the acceptance rate rose from 36% in month 1 to 64% in month 5.
13 meetings booked with sustainability leaders in 7 months.