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Case study
SV Gebäudeautomation · Fleet and building software, Germany

318 new connections with fleet decision makers from LinkedIn outreach in the first 2 months.

SV Gebäudeautomation builds software that helps companies run their fleets, buildings and operations, including the MotorBook360 fleet platform. We opened conversations with fleet managers in Germany, Switzerland, France and the Netherlands, and round two almost doubled new connections and brought the first interested buyers.

  • 2 months so far
  • 3 LinkedIn profiles
  • 4 countries
Services provided
  • LinkedIn outreach
  • Profile optimisation
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • Companies running vehicle fleets
  • Fleet teams

People who manage vehicles, maintenance and fleet data every day.

2Industry

  • All industries with a fleet

The audience was built on job title rather than industry.

3Company size

  • 51 to 10,000 employees

4Job titles

  • Fleet manager
  • Fleet operations manager
  • Fleet director

5Countries

  • DEGermany
  • CHSwitzerland
  • FRFrance
  • NLNetherlands
The numbers

Three profiles, two months, a growing fleet audience.

Results from the LinkedIn campaign data and the reports shared with SV Gebäudeautomation over the first 2 months.

5

Positive conversations

Interested fleet buyers and referrals to the person in charge of the fleet.

33

Replies

From fleet managers and directors.

18%

Reply rate

On the best message in round two.

318

New connections

Fleet managers, fleet operations managers and fleet directors.

Round one vs round two
210new connections in round two

We kept the best message from round one, wrote a sharper one about everyday fleet problems and added France and the Netherlands. New connections almost doubled, replies doubled and the first interested buyers wrote back.

Round one · month 1108
Round two · month 2210

New connections per round, all three profiles combined.

ChallengeGet fleet managers to talk about their tools

Many fleet teams still run on manual steps and disconnected tools. Fleet managers also hear from a lot of software vendors, so most pitches get ignored.

SV Gebäudeautomation needed to start real conversations with them, first in German speaking markets and then further into Europe.

The goal: fleet managers who want to talk about fixing their own processes.

SolutionThree profiles, a fleet audience and a better question

We ran outreach from three profiles, including the managing director. Each headline says what the team does: helping companies digitalize fleet, building and operational processes.

The audience was fleet managers, fleet operations managers and fleet directors at companies with 51 to 10,000 employees.

In round two we wrote a message that asks which part of fleet work causes the most friction: keeping vehicle data current, coordinating maintenance or getting one overview across systems.

ImpactMore reach and the first buyers in month two

Round two almost doubled new connections, from 108 to 210, and doubled replies, from 11 to 22.

It also brought the first 5 positive conversations, including referrals to the people who own fleet decisions.

France responded best, so the next round puts more focus there.

How we helped

What we did, and when

From workshop to the first interested buyers in two months.

  1. Month 1

    Strategy and targeting

    Strategy workshop, new profile headlines and an audience of fleet decision makers in Germany and Switzerland.

  2. Month 1

    Launch

    Three profiles went live with two messages. Round one brought 108 new connections and 11 replies.

  3. Month 2

    Testing and optimisation

    The better message stayed, a new message about everyday fleet problems joined it, and France and the Netherlands were added.

  4. Month 2

    Results

    Round two brought 210 new connections, 22 replies and 5 positive conversations. Total so far: 318 new connections and 33 replies.

Month by month

Twice the replies, and the first buyers, in month two.

Replies and positive conversations per month.

Replies and positive conversations

All three profiles combined.

RepliesPositive conversations
  1. 110
    Month 1
  2. 225
    Month 2

How we count. New connections are the totals in each monthly report shared with SV Gebäudeautomation (108 and 210). Replies are the totals per round in the campaign data (11 and 22). Positive conversations are replies marked as interested or referral in the lead tracking. Reply rate is replies divided by messages delivered for the best message in round two (16 of 87).

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