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Case study
Tabellae A/S · Output management for SAP and Microsoft Dynamics, Nordics

208 replies from the Nordic ERP market from LinkedIn outreach in 3 months.

Tabellae grows through the partners who run SAP and Dynamics projects. We put two Tabellae profiles in front of the consultants and architects at those partners, and turned LinkedIn into a steady source of conversations and introductions.

  • 3 months
  • 2 LinkedIn profiles
  • 4 Nordic countries
Services provided
  • LinkedIn outreach
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Profile optimisation
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • SAP partners
  • Microsoft Dynamics partners
  • SAP end customers

ERP partners were the main audience, with SAP end customers as a second track.

2Industry

  • ERP implementation and consulting
  • Companies running SAP

3Company size

SAP partners
  • 10 to 10,000+ employees
Dynamics partners
  • 200 to 10,000 employees

4Job titles

ERP partners
  • Solution architects
  • SAP and Dynamics consultants
  • Business consultants
End customers
  • CIOs
  • IT managers
  • Heads of digitalisation

5Countries

  • DKDenmark
  • NONorway
  • SESweden
  • FIFinland
The numbers

Two profiles, three months, a steady stream of conversations.

Results from Tabellae's LinkedIn campaign data and lead tracking over 3 months.

545

New connections

37% of 1,469 connection requests accepted.

208

Replies

From consultants, architects and leaders across the Nordic ERP market.

23%

Reply rate

Of the people we messaged replied, steady every month.

27

Referrals

Contacts who pointed us to the right colleague.

Opening message A/B test
78%more replies from the winning opener

Two openers ran head to head on both profiles. The shorter, friendlier version that closed on an open question won clearly.

Opener A · 128 delivered, 19 replies14.8%
Opener B · 121 delivered, 32 replies26.4%

Reply rate per message delivered, both profiles combined.

ChallengeReach the people who run ERP projects

Tabellae's work is delivered inside SAP and Microsoft Dynamics projects. That makes the partners who run those projects its most important route to market.

The task was to reach the right consultants and architects at partners across four countries, and to stand out to people who get pitched every day.

The goal: become a familiar name at the partners before their next project starts.

SolutionTargeted outreach, tested and refined every month

We ran LinkedIn outreach from two Tabellae sales profiles. We built separate lists for SAP partners, Dynamics partners and SAP end customers, and wrote a message sequence for each audience.

Opening messages were A/B tested from the start, and every reply was logged and qualified in a shared lead tracker so Tabellae's team could follow up fast.

We also worked on the profiles themselves. One profile's LinkedIn Social Selling Index rose from 61.0 to 71.5 in a single month.

ImpactVolume tripled, reply rate held

Monthly connection requests grew from 234 in month one to 697 in month three. Across the period, 545 people connected and 208 replied.

The reply rate held at about 23% of people messaged every month while volume tripled.

Those replies produced 27 referrals to the right colleague and 10 prospects who showed interest.

How we helped

What we did, and when

From strategy to scale in three months, with a report and an action plan every month.

  1. Month 1

    Strategy and targeting

    We mapped the audiences, job titles and countries, and built the lists for SAP partners, Dynamics partners and SAP end customers.

  2. Month 1

    Launch

    Connection requests and message sequences started on both profiles, with two opening messages tested head to head. 234 requests went out in the first month.

  3. Month 2

    Testing and optimisation

    The winning opener got 78% more replies. One profile's Social Selling Index rose from 61.0 to 71.5, and a second test started on SAP partner openers.

  4. Month 3

    Results

    697 requests in the month, three times month one. In total: 545 new connections, 208 replies, 27 referrals and 10 interested prospects.

Month by month

Outreach volume tripled in three months.

Outreach volume roughly tripled from month one to month three, while acceptance stayed above a third.

Connection requests and new connections

Both profiles combined.

RequestsNew connections
  1. 234100
    Month 143% accepted
  2. 538210
    Month 239% accepted
  3. 697235
    Month 334% accepted

How we count. Requests, new connections, people messaged and replies are monthly totals from the LinkedIn campaign data for both profiles, over 3 months. Acceptance rate is new connections divided by requests. Reply rate is replies divided by people messaged. In the A/B test, reply rate is replies divided by messages delivered for each opener. Referrals and interested prospects are the totals in the final monthly report to Tabellae.

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