7
Booked meetings
Plus 2 new customers won during the campaign.
ChallengeTurn a relationship business into a steady flow of meetings
UNI4C already had a good inflow of new customers, but most of it came through existing relationships and referrals.
The team wanted a predictable way to start conversations with finance, operations and IT leaders at mid-sized Danish companies who are thinking about their systems and reporting.
The goal: 23 positive conversations every 2.5 months.
SolutionThree profiles, a sharp audience and constant testing
We ran outreach from three UNI4C profiles, each with its own audience of finance, operations and IT leaders at Danish companies with 51 to 5,000 employees.
Every month we tested new opening messages against each other and moved the volume to the winners. Short, concrete messages with the value up front did best, and a Danish message about a ready-made Power BI reporting setup became the strongest of all.
We also suggested new profile headlines and kept narrowing the audience, for example to companies with their headquarters in Denmark.
Impact126 positive conversations and 2 new customers
Across the three profiles, 1,655 decision makers connected and 569 replied.
126 positive conversations in four months, against a goal of 23 every 2.5 months, with 7 booked meetings and 2 new customers.
The third test round alone brought 230 replies and 55 positive conversations, and gave UNI4C a proven set of messages to keep using.