17
Meetings booked
Talks with leaders and salespeople who wanted to hear more.
ChallengeA distinctive method that the right leaders had not heard of
Wagado's founder is a trainer, speaker and author whose method draws on karate philosophy. His buyers are leaders, HR and sales managers in Danish companies, and he needed a steady way to start conversations with them.
The goal: more meetings with Danish leaders and sales teams.
SolutionLead with something useful, then ask for a meeting
We sent personal connection requests from the founder's profile and followed up with free material: a short guide, an excerpt from his book and invitations to LinkedIn webinars on keeping good employees and on psychological safety.
We tested a general webinar invitation against an exclusive one, and the exclusive version won. We also wrote suggested replies for each conversation so warm contacts were asked for a specific date instead of an open coffee.
ImpactA steady flow of conversations with leaders
Over 7 months, 1,090 leaders accepted the founder's request and 402 replied. 124 contacts were marked as having potential for a meeting, and 117 new people followed the company page.
17 meetings booked with leaders and salespeople.