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Case study/ Wirthwein Medical
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Case study
Wirthwein Medical · Cleanroom plastic components for medtech, pharma and diagnostics, Germany

58 qualified leads from LinkedIn outreach in the first 3 months.

Wirthwein Medical develops and manufactures plastic components and systems under cleanroom conditions. We put five of its managers in front of product, procurement and supply chain leaders at medtech, pharma and diagnostics companies, and turned 877 new connections into 58 qualified leads and 4 booked meetings.

  • 3 months so far
  • 5 LinkedIn profiles
  • 5 countries
Services provided
  • LinkedIn outreach
  • Profile optimisation
  • Targeting and list building
  • Message copywriting
  • A/B testing
  • Lead tracking
  • Monthly reporting

Who we targeted

1Audience

  • Medtech, pharma and diagnostics companies
  • Buyers of precision plastic parts

People who choose suppliers when parts must meet technical and cleanroom requirements.

2Industry

  • Medical equipment manufacturing
  • Medical devices
  • Biotechnology research
  • Hospitals and health care
  • Medical and diagnostic laboratories

3Company size

  • 51 to 10,000+ employees

4Job titles

  • Product manager
  • Procurement manager
  • Strategic buyer
  • Category manager
  • Supply chain and packaging leads

5Countries

  • DEGermany
  • CHSwitzerland
  • ATAustria
  • FRFrance
  • UKUnited Kingdom

Messages were written in the language of each market.

The numbers

Five profiles, three months, 58 qualified leads.

Results from the LinkedIn campaign data and the reports shared with Wirthwein Medical over the first 3 months.

4

Booked meetings

Booked from LinkedIn conversations, most of them in Germany.

58

Qualified leads

Interested prospects, referrals and booked meetings.

22.6%

Reply rate

Of the 451 people messaged in round two replied.

877

New connections

Product, procurement and supply chain leaders.

Round one vs round two
589new connections in round two

After round one we kept the stronger message, added a new one with a concrete 30 minute offer and widened the audience. New connections more than doubled, and qualified leads rose from 14 to 44.

Round one · first 6 weeks237
Round two · next 4 weeks589

New connections per round, all five profiles combined.

ChallengeReach the people who choose cleanroom suppliers

Wirthwein Medical produces around 10 million plastic components and systems a day for diagnostics, medical technology and pharma. Its buyers sit in product management, procurement and supply chain at large, regulated companies.

Those buyers are hard to reach, and changing supplier is a big decision for them.

The goal: qualified conversations with the right buyers in Germany and nearby markets.

SolutionFive senior profiles, one clear angle

We ran outreach from five Wirthwein managers. Each profile got a headline that says what they offer: cleanroom plastic solutions for medtech, pharma and diagnostics.

The messages asked how the prospect chooses suppliers when plastic parts must meet both technical and cleanroom requirements, then offered a free 30 minute talk about a current project.

After round one we kept the stronger message, tested a new one against it and added the United Kingdom.

Impact58 qualified leads in three months

Across all profiles, 877 buyers connected and 189 replied.

58 of those replies became qualified leads, and 4 turned into booked meetings.

Germany led round two with 15 leads and 2 meetings. Many buyers also referred us to the colleague who owns the decision, which opens doors inside large companies.

How we helped

What we did, and when

From workshop to booked meetings in three months.

  1. Month 1

    Strategy and targeting

    Strategy workshop, new headlines for five profiles and an audience of buyers in Germany, Switzerland, Austria and France.

  2. Month 1

    Launch

    All five profiles went live with two messages. Round one brought 237 new connections and 14 qualified leads.

  3. Month 2

    Testing and optimisation

    The stronger message stayed, a new message with a concrete 30 minute offer joined it, and the United Kingdom was added.

  4. Month 3

    Results

    Round two brought 589 new connections, 44 qualified leads and 3 meetings. Total so far: 877 connections, 58 qualified leads and 4 meetings.

Month by month

Qualified leads tripled in round two.

Qualified leads per outreach round.

Qualified leads per round

All five profiles combined.

Qualified leads
  1. 14
    Round 1
  2. 44
    Round 2

How we count. New connections, replies, qualified leads and booked meetings are the totals in the latest report shared with Wirthwein Medical. Qualified leads are prospects marked as interested, referral or meeting. Round figures come from the report for each round. Reply rate is replies divided by messages delivered in round two (102 of 451).

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